Click on microphone to listen…

Leadership Branding for 2010 and Beyond: The 5 Critical Leadership Skills to Drive Performance and Deliver Ongoing Value for Your Customers

NIKE’s “Just Do It” brand is a phrase that easily slips off the tongue of the majority of today’s consumers. But did you know that the decision makers at the helm of the company also live their life with a “Just Do It” leadership style?

With this mindset, NIKE has been able to differentiate its company to customers, investors and employees. During this presentation, Bea Fields, author of EDGE! A Leadership Story presented the 5 critical leadership skills needed to create a magnetic effect, drawing top tier customers, employees and investors to your company. During this presentation, participants learned how to:

• Understand the difference between building a strong company brand for marketing purposes and building a strong leadership brand,
• Learn the 5 critical leadership skills needed to develop a rock solid leadership brand – one that will drive performance and deliver ongoing value for both your internal and external customers,
• Understand the 3 steps required to begin designing a strong leadership brand,
• Learn the 5 main leadership derailment factors which can destroy a leadership brand, and
• Gain insight into how a strong leadership brand can strengthen the marketing and branding strategy you present to the world.

BIO: Bea Fields is the President of Bea Fields Companies, Inc. She is the co-author of EDGE! A Leadership Story and Millennial Leaders: Success Stories From Today’s Most Brilliant Generation Y Leaders.

Whether working with C-level executives or the Generation Y careerists who they manage, Bea Fields’ commitment is to empower leaders with useful insights and time-tested and proven tools, strategies, and approaches so that they can enjoy loyalty and dedication from a wide variety of high achieving workers.

One of America’s top authors of two well-respected and essential books for leaders and careerists of all ages, a highly sought after speaker on talent development and Generation Y topics, and regular contributor of commentary to media outlets ranging from Forbes to Young Money to 4Hoteliers, Bea Fields is the go-to person about all topics related to leadership for the modern day professional.

Links:

Edge! A Leadership Story | http://Edge-Book.com

Go to the home page for a free trailer of the book, which showcases the leadership brand developed with EDGE! Participants can also download a free chapter of the book from this website.

Bea Fields | http://beafields.com

Downloadable copy of “The 100 Behaviors Guaranteed to Destroy Your Credibility as a Leader” can be found at this link:

http://beafields.com/leadershipbehaviorsdestroyingcredibility.pdf

Handout: Interview Series Handout August 2009