Comments on: Personal Branding – Why Video?

By: William Arruda

William Arruda — Tue, 16 Mar 2010 19:53:34 +0000

Just spoke with a recruiter about video and he agreed. In the future, it will likely become a requirement. A way to save money during the job search process – to test out someone before you bring them in for an interview.

By: Michael Locke

Michael Locke — Thu, 04 Mar 2010 18:43:19 +0000

Video is huge and I’m a huge proponent to using video to inject your personal brand into what you’re already selling. I think it’s a great way to differentiate your self from similar products/services that’s sold within your market. But I don’t think hi-quality video is needed at this point in the game. I think when consumers see high-quality videos, they subconsciously think you’re trying to sell me something vs. a hand-held flip camera that’s informal and shot without any prep, lighting, or large investment. An amateur style video subconsciously comes off far more authentic and real to the end user. For example, an informal video blog from Bill Gates (with a flip video camera) talking about his trips around the world and his philanthropy initiatives would be far more engaging and real to the end user than a professional style high-quality video with him discussing the same topic inside a studio, with lights, etc. In some cases, high-quality is needed, yes. But when trying to make a real personal connection with your consumers, you need to present reality TV. No make-up, just straight up honesty and authenticity.

By: Jeff Funk

Jeff Funk — Wed, 03 Mar 2010 18:13:01 +0000

People,
The branding world has officially come full circle.

20 Years ago film and video was king. And then a gap emerged with the invention of email and dominant branding productions. But yet bandwidth couldn’t keep up. Today a playing level field has emerged and delivery across many mediums no matter the size is not only feasible, it’s critical for sustainable action.

Video is once again king, on top and here to stay.

Jeff Funk
bloghttp://branddynamite.com
twitter @branddynamite

By: AgentsForChange

AgentsForChange — Sun, 14 Feb 2010 14:59:50 +0000

Paul I must saw your writing is very good, you are versed to motivate. I agree with Brander but feel you must relax and trust it. I look forward to making video.

Thanks

Dara Bell

By: Paul Copcutt - Square Peg

Paul Copcutt - Square Peg — Sat, 06 Feb 2010 00:04:19 +0000

No longer are our careers or businesses determined by geography. We can be considered or pitch for any oportunity anywhere – and so can others. But getting in front of someone is that more difficult – that is another reason why a well produced video can make a huge difference. It brings back the visual stimuli that are missing in telephone or email.

Just my toonies worth.

By: Tara Kachaturoff

Tara Kachaturoff — Wed, 03 Feb 2010 19:41:52 +0000

Whether you’re an entrepreneur or a careerist, video is an important component for creating a full-connecting experience with your target audience. It’s the next best thing to “being there.” Right now, video is the big differentiator and an important component in marketing your and/or your company.

By: Brander

Brander — Fri, 29 Jan 2010 01:45:23 +0000

This is scary and it is true. Video really is the future. We all need to get comfortable being on camera because that is how it is going to be. We won’t work with everyone on our team, we won’t be interviewed for jobs in person and we won’t be able to rely on a brochure or resume to represent us. Video is the future. Thanks for letting us know and giving us tips. I find this very helpful.