Creating video that will “WOW” your target audience.
The Personal Branding Newsletterpersonalbranding.TV - Copyright © 2000 - . Reach Communications Consulting, Inc. All rights reserved.
Creating video that will “WOW” your target audience.
7 Responses to “Personal Branding – Why Video?”
personalbranding.TV - Copyright © 2000 - . Reach Communications Consulting, Inc. All rights reserved.
This is scary and it is true. Video really is the future. We all need to get comfortable being on camera because that is how it is going to be. We won’t work with everyone on our team, we won’t be interviewed for jobs in person and we won’t be able to rely on a brochure or resume to represent us. Video is the future. Thanks for letting us know and giving us tips. I find this very helpful.
Whether you’re an entrepreneur or a careerist, video is an important component for creating a full-connecting experience with your target audience. It’s the next best thing to “being there.” Right now, video is the big differentiator and an important component in marketing your and/or your company.
No longer are our careers or businesses determined by geography. We can be considered or pitch for any oportunity anywhere – and so can others. But getting in front of someone is that more difficult – that is another reason why a well produced video can make a huge difference. It brings back the visual stimuli that are missing in telephone or email.
Just my toonies worth.
Paul I must saw your writing is very good, you are versed to motivate. I agree with Brander but feel you must relax and trust it. I look forward to making video.
Thanks
Dara Bell
People,
The branding world has officially come full circle.
20 Years ago film and video was king. And then a gap emerged with the invention of email and dominant branding productions. But yet bandwidth couldn’t keep up. Today a playing level field has emerged and delivery across many mediums no matter the size is not only feasible, it’s critical for sustainable action.
Video is once again king, on top and here to stay.
Jeff Funk
bloghttp://branddynamite.com
twitter @branddynamite
Video is huge and I’m a huge proponent to using video to inject your personal brand into what you’re already selling. I think it’s a great way to differentiate your self from similar products/services that’s sold within your market. But I don’t think hi-quality video is needed at this point in the game. I think when consumers see high-quality videos, they subconsciously think you’re trying to sell me something vs. a hand-held flip camera that’s informal and shot without any prep, lighting, or large investment. An amateur style video subconsciously comes off far more authentic and real to the end user. For example, an informal video blog from Bill Gates (with a flip video camera) talking about his trips around the world and his philanthropy initiatives would be far more engaging and real to the end user than a professional style high-quality video with him discussing the same topic inside a studio, with lights, etc. In some cases, high-quality is needed, yes. But when trying to make a real personal connection with your consumers, you need to present reality TV. No make-up, just straight up honesty and authenticity.
Just spoke with a recruiter about video and he agreed. In the future, it will likely become a requirement. A way to save money during the job search process – to test out someone before you bring them in for an interview.