Comments on: Personal Branding – Why Personal Branding?

By: William Arruda

William Arruda — Wed, 24 Feb 2010 14:00:11 +0000

Thanks Scott for your comments. I agree. Branding is all about focusing on excelling at what you do. Brands are built around what makes you exceptional. It’s not just about being visible, it’s about demonstrating value with everything you do.

Best.
William

By: Scott Scanlon

Scott Scanlon — Tue, 23 Feb 2010 17:48:47 +0000

Yes personal branding has it’s value, at least on one level. But also focus on excelling at what you do. Doing this alone will mean that your personal brand will take care of itself. Drive is a great book as well, I’d also recommend FLIP.

A little self plug… here are my latest thoughts on personal branding:
http://www.youbrandinc.com/personal-branding-is-a-joke/

By: AgentsForChange

AgentsForChange — Wed, 17 Feb 2010 23:31:37 +0000

I think your point the recession is important, i was initially skeptical then I remember all the oil is running out, all the coal is running out,and lots of resources are running out. Another deeper recession is a possibility, build your personal brand, save our world. Choose Green as the colour of your brand.

Thanks

By: Paul Hobson

Paul Hobson — Tue, 16 Feb 2010 21:27:19 +0000

Wow…powerful…thanks for reinforcing the need for personal branding…I got on board last year and I am still behind but getting there…once I accepted and began to believe in my brand I landed my dream job after 10 months of unemployment…this after 25 years at 1 company!

By: Suzette Fraser

Suzette Fraser — Sun, 14 Feb 2010 19:59:52 +0000

This is concise, yet fully loaded with useful information! An excellent motivational tool!

By: Jay

Jay — Mon, 08 Feb 2010 20:04:24 +0000

Everyone who is in the workworld should watch this video. It makes you think and hopefully to take action. Too many people are complacent when it comes to their career – where they spend hte greatest part of their life. They just expect it will work out. The people who really focus on their career and are actively involved in managing will be successful in the workplace that is described in this video. Excellent work. Thank you.

By: Paul Copcutt - Square Peg

Paul Copcutt - Square Peg — Mon, 01 Feb 2010 01:18:40 +0000

To further understand the reasons behind the new world of work also look at the latest work by Dan Pink and his new book Drive. This looks at motivation. Companies and businesses have been built and established around reward for work models – which are successful where the outcome is very focused and one dimensional.

However Pink argues that in many cases those jobs are now being done faster by machines or cheaper somewhere else in the world (look at the figures in this slide presentation to know where many more of these jobs will be going.)

The jobs remaining require more creative and sharper thinking that science has already proven are not motivated by reward, infact rewards and incentives dull the mind and narrow the thinking, making people less effective and productive.

So business has to approach the new generations of workers differently – personal branding is one of those ways.

See Dan Pink’s lecture at TED – http://www.ted.com/talks/dan_pink_on_motivation.html

Just my toonies worth.

By: Enthusiast100

Enthusiast100 — Fri, 29 Jan 2010 17:20:45 +0000

Well Done. Makes you think. This is scary and exciting at the same time.

By: Brander

Brander — Wed, 27 Jan 2010 13:36:53 +0000

Simple yet powerful ideas. The only constant is change. So to be successful you need to not only be comfortable with change, you need to embrace it.Thank you.