Personal Branding How-To – What Color is Your Personal Brand?

Effective personal branding requires having a personal brand identity system (PBIS). Color is an important part of your PBIS. What color best represents your personal brand attributes? Find out in this video.

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25 Responses to “Personal Branding How-To – What Color is Your Personal Brand?”

  1. Colour can also have an enourmous effect on your personal brand image in terms of clothing. I never fully appreciated the impact that colour had on my brand until I worked with a professional image consultant.

    I had actually given up wearing suits and ties because they never made me feel good. I found out it was the colours I was trying to wear – they did not compliment, they actually drained me!

    Now when I wear the colours that are right for me not only do I feel great in them, but people actually comment positively on it too!

    Just my toonies worth

  2. Julia Z says:

    This is a useful video with an unfortunate error that I hope will be corrected.

    It should read…
    “Americans are not partial to the color orange, but people in this country rank it highly…”

    The current language, “American’s”, means “belonging to American” not multiple American people.

    Thanks

  3. JohnL52 says:

    I also saw the unfortunate error that Julia Z mentions in her comments. The slide following the one with the error shows the French flag, referring to the country that ranks the color Orange highly.

    I associate the color Orange with the Netherlands. If you have ever seen the Dutch national soccer team, you will remember that they are bedecked in orange. In addition, the rabid Dutch soccer fans are all dressed in orange, too. It appears to be the national color of the Netherlands, even though it’s not a color in the national flag.

    BTW, the Dutch flag is also red, white and blue.

    Nice video – very interesting.

  4. euonymous says:

    Orange is associated with The Netherlands because their royal family is of the House of Orange.

    Nice video, thought provoking. Wish you had been able to explore more colors. There is a particular mustard color that the Germans seem very partial to; I’d love to see some comments on that color from someone who’s put time into studying colors in action.

    While I’m partial to green, it’s probably not my best brand color. I have to think about that a bit. Thanks for the video.

  5. Jeff Waldman says:

    This is a fantastic video that demonstrates the power of color in evoking a desirable emotional response of YOU in the eyes of those around you. That’s what the video is about (to me anyways), and not about getting into the nitty gritty of words used and misused. There is no perfect solution to anything today, but what this video does is spurs ideas and educates on an area that is vital, yet not intuitive at all to most people. Thanks for sharing!

  6. Pius victor says:

    I’m a fitter machinist, i like skyblue jeans each time i wear it people compliment me and it reminds me of my profession

  7. Me parece fantástico el video. Es una estupenda manera de entender rápido el poder de los colores y cuánto aportan a nuestras marcas personales. Lo utilicé como guía para definir mi BRAND IDENTITY. Obedeciendo a las explicaciones de cada color busqué aquellos que más me apoyaban de acuerdo con mis atributos. De esta manera, decidí una combinación del Naranja con el Púrpura para expresar atributos como: Determinación, vitalidad, fortalezas, bienestar, inspiración, competitividad, exito, ambición y productividad. Estos atributos me definen y con estas fortalezas asesoro a mis clientes para que obtengan sus éxitos personales y profesionales en el nuevo reto, el nuevo cargo o la nueva empresa que están emprendiendo.

  8. […] 1.  Colors should represent your personal brand. For more on color watch this video. […]

  9. Wendy M says:

    Love this exercise. Interestingly, although my brand color is technically dark blue (I work with the corporate world as a coach), inside I am definitely a red–and every time I wear a red with a blue cast I get complimented. So, I know that certain shades of red really light me up. In addition, because I am wearing the color of my inner spirit, I feel happy, lively and energetic when I wear red. Not too much of it–a jacket, usually in red or with red touches, complemented by black pants or dress and white blouse which really set off the red. I still wear blue, but not as much. I even have red cowboy boots which I bought as a gesture of fun and celebration when I turned 50!

  10. Horace says:

    I like the helpful info you provide in your articles. I willl bookmarfk your blog and check againn
    here regularly. I am quite sure I will learn many new stuff right here!
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  11. […] 4: Welke kleur hoort bij jouw Personal Brand (4 min 48 […]

  12. Bijutoha says:

    I never thought like that. I’m just wondering to make my Linkedin background. Yes I’m talking about your post “5 Easy Ways To Create A Brilliant Background For Your LinkedIn Profile” . It is going to bring me here to see another resource. Many thanks to you.

  13. Christian says:

    best shower head Okay here are the deaitls. I want to add a new button to firefox, the purpose of that button is that when i type something in the address bar in firefox and click that button in navigation toolbar, that must serve the purpose of I am feeling lucky bu

  14. Such an impressive answer! You’ve beaten us all with that!

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  16. That’s a crackerjack answer to an interesting question

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  19. […] that supports it and even the colors you choose to use on your resume. My challenge to you is to check out this article and video from PersonalBranding.tv on the color of your personal brand and incorporate that color in your […]

  20. […] branding color is and consider that it may be time to include your color brand in your resume: http://www.personalbranding.tv/what-color-is-your-personal-brand/. You can also incorporate this visual branding into your LinkedIn profile by changing your profile […]

  21. […] branding color is and consider that it may be time to include your color brand in your resume: http://www.personalbranding.tv/what-color-is-your-personal-brand/. You can also incorporate this visual branding into your LinkedIn profile by changing your profile […]