Tim David – Reach Personal Branding Interview Series


Magic Words –

The Science and Secrets Behind Seven Words that Motivate, Engage, and Influence.

On July 28, 2016 William Arruda, founder of Reach Personal Branding,  interviewed  Tim David.

Are your salespeople truly connecting with prospects? Or are they just communicating at them?  Are your managers and leaders connecting with their direct reports?  Are your customer service reps connecting with clients and customers? Are team members connecting with each other (even with the difficult ones)?  Tim explains why human connection is not a soft skill because without connection, business disappears.


In this interview you will learn:

  • The secret of human connection as it applies to business
  • The magic words that motivate, engage and influence
  • The fascinating science of human motivation, influence, and persuasion.
  • How your words affect the thinking of others
  • The small distinction between communicating and connecting


BIO: Tim David

Tim DavidDuring his years as a professional magician and mentalist, Tim discovered lots of secrets. But while most magicians were focusing on the secrets behind their tricks, Tim focused on the secrets inside his audiences’ minds. What kinds of jokes made them laugh? Which actions made them applaud? Which audience volunteers were most likely to cooperate?

Night after night, he didn’t just communicate at audiences, he connected with them. That ability to truly connect is what earned Tim the 2010 Rising Star Award for being the “Top Mentalist in North America”.  Now, he takes what he has learned on the stage and teaches professionals and executives the secrets of  human connection as it applies to business. Tim’s specialty is taking the latest scientific findings and translating them into practical, usable tips delivered with a dose of quirky humor.

In addition to delivering over 100 entertaining and informative presentations per year, Tim is the author of Magic Words: The Science and Secrets Behind Seven Words that Motivate, Engage, and Influence. Rather than teaching what to say or even how to say it, this book focuses on the often surprising effects that your words have on the people around you. Tim lives by a simple mantra. “At the end of our lives we are going to think about our relationships; our human connections. If relationships are going to be important then, shouldn’t they be important now? After all, it’s possible to accumulate too much stuff in this world, but it is impossible to accumulate too much human connection.”

Tim creates weekly blog posts, videos and other valuable snippets at Good at People. Tim’s information is for busy professionals, managers, leaders, salespeople, marketers, business owners, entrepreneurs, and executives. (basically, anyone who has to deal with people.) Tim lives with his family in Massachusetts.

DOWNLOAD the handout : http://360rea.ch/2asXJwb


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The International Coach Federation is the leading organization dedicated to the global advancement of the coaching profession. The 2016 ICF Global Coaching Study, based on a 2015 survey commissioned by ICF and conducted by PricewaterhouseCoopers LLP, uses information and insights from more than 15,000 professional coach practitioners, managers and leaders who use their coaching  skills to provide an up-to-date picture of coaching today. Download the executive summary or purchase the full report at www.coachfederation.org/2016study

For more information on how to become or find an ICF Credentialed coach please visit www.coachfederation.org.