This video interview by Zoe Sands, Head of Digital Marketing at Juniper Networks, with William Arruda was taken at the Juniper Networks Global Partner Conference on January 18, 2012.

The interview covers the basics of personal branding and provides hints and tips on tuning your own personal branding and dealing with any digital dirt associated with your name and individual brand. The video is about 10 minutes in length, but well worth taking the time to listen.

If you are interested in developing your personal brand then why not check out William’s book “Career Distinction“, an easy to read book that offers all the tools you need to make your personal brand a success.

From Issue 65 of YOUnique, the Reach Personal Branding Newsletter:

Toyota Rav 4 Some Things in Life Can Wait

I love this commercial because: I actually love the casting. I think the main character is the perfect mother – wishing for grandchildren; and love the way it is filmed flashing back and forth between the two scenes.

This ad and YOUR personal brand: If your brand community sees your value in one way, how can you show them your versatility? Letting them know ALL the value you can bring to an engagement.

When someone Googles you, they evaluate the results based on five measures: Volume, Relevance, Purity, Diversity and Validation. Validation is an extremely important measure because it adds credibility. Validation is all about having others speak for you.

Watch Personal Branding Guru, William Arruda, explain why external feedback is critical to your brand and learn about the tools available to help enhance your online personal branding with external validation

From Issue 61 of YOUnique, the Reach Personal Branding Newsletter:

I love this commercial because: Nostalgia is powerful. There are a finite number of cars we own in our lifetime. Those cars are often connected to memories we want to treasure.

This ad and YOUR personal brand: Connect who you are and what you do to things that your target audience can relate to. Tell stories – they are powerful and memorable and often create emotional connections.

William Arruda, the founder of Reach Personal Branding, discusses the importance of using video to build your personal brand.

He gives you tips and advice for building and sharing (YouTube, etc.) your first video.

From Issue 51 of YOUnique, the Reach Personal Branding Newsletter:

I love this commercial because: Just when you think the ad is over, it comes back and surprises you. It also takes a competitor’s ad idea (scrubbing bubbles) and uses it against them.

This ad and YOUR personal brand: Think about what makes your offering better than the offerings of your peers or competitors and highlight it in all your marketing. You don’t need to make a direct attack on your competition, but you can highlight what makes you/your offering better.

William Arruda, founder of Reach Personal Branding talking about the 360Reach Personal Branding Assessment during his PMI Keynote in Calgary, Canada.

He gives you a details about how it works and the insights you can gain from this free tool. You can try it here.

In the world of branding, there is an important distinction between consistency and conformity.

The most successful companies don’t want their employees to conform, they want them to unearth what makes them exceptional and apply that to the corporate brand in a way that is authentic to them. This ensures a consistent experience for customers without it coming off as being fake.

From Issue 49 of YOUnique, the Reach Personal Branding Newsletter:

I love this commercial because: This ad keeps you interested. You have no idea where it is going or what the message is until that final frame, and it reflects what many people are feeling. In fact, I read a study that said that 65% of employees are looking for new career opportunities.

This ad and YOUR personal brand: Do you know what your next move is? Do you know what’s on the mind of your target audience?