When someone Googles you, they evaluate the results based on five measures: Volume, Relevance, Purity, Diversity and Validation. Validation is an extremely important measure because it adds credibility. Validation is all about having others speak for you.

Watch Personal Branding Guru, William Arruda, explain why external feedback is critical to your brand and learn about the tools available to help enhance your online personal branding with external validation

Do you need a blogsite? Need help building it? Watch this and get some answers!

Bio: Rachel Gogos is the founder of brandidD – one of the only personal brand led blog-building and online identity firms.

From Issue 45 of YOUnique, the Reach Personal Branding Newsletter:

I love this commercial because: It touts a service that has come about thanks to Web 2.0. We can evaluate a product, service or person based on the feedback from others and we have an opportunity to share our feedback.

This ad and YOUR personal brand: How are you sharing feedback about your brand with the people who are making decisions about you? Do you have recommendations on LinkedIN? Are you sharing your 360Reach results? Do you get testimonials after each engagement?

How you show up online is who you are. In managing your personal brand on the web, you need to look at these four measures of online reputation: volume, relevance, purity and diversity. William Arruda from Reach Personal Branding explains them in this short video.

Here is a new one-minute quick job search tip from Personal Branding Strategist, Kristen Jacoway: a pictorial about positioning yourself as an expert in your field.

You can learn more about Kristen and get more tips on her website.

Here is a one-minute quick job search tip from Personal Branding Strategist, Kristen Jacoway: a pictorial about managing your online identity.

You can learn more about Kristen and get more tips on her website.

Here is a video with William Arruda as a guest videoBLOGGER for videoBIO. In this videoblog he shares his 5 favorite tools to measure your online brand.

• Google Alerts
• Tweet Beep
• Online ID Calculator
• bit.ly
• Addictomatic

Take a look and learn how to use these tools to help you manage your online reputation.

Click on the microphone to listen…

REACH PERSONAL BRANDING INTERVIEW SERIES – August 2010

Twitter Does Job Search: Reinventing Branded Career Communication, Twitter-Style

Discover how Twitter is turning job search on its head and why Twitter’s short-form writing techniques are spurring the reinvention of career communication in a brand-driven, Web 2.0+ world.

So say Deb Dib and Susan Whitcomb, co-authors (with Chandlee Bryan) of The Twitter Job Search Guide. They are the guest experts on the August 2010 Reach Personal Branding Interview with William Arruda. In this interview you will learn:

• How Twitter is being effectively used in job search and career development.
• Critical dos and don’ts for using Twitter in job search and career building.
• Why Twitter’s 140-character discipline is spawning the next generation of career communication, answering decision-makers and recruiters need for speed.
• How personal branding makes Twitter work better.
• How the BVP (Branded Value Proposition) is the core of all branded career communication, on Twitter and more, linking personal branding to strategic ROI value that speaks clearly and quickly to employers.

Deb Dib

Susan Whitcomb

Deb Dib is the trusted, go-to coach for CEOs, rainmakers, and rising stars, helping them navigate the new world of job search and career management “2.0+” so they can land faster, earn more, have fun, and change the world – without becoming sharks or suits!

A careers industry trend leader, CEO career communications expert, and one of the world’s first Reach Certified Personal Branding Strategists, she is known for her passion for innovation and for infusing ROI value into executive branding. Deb holds eight certifications, is featured in 30+ career books, and has been interviewed by the Wall Street Journal, The Daily News, Newsday, and Fox News among others.

She is co-author of the pioneering book, The Twitter Job Search Guide, and is the executive director and co-creator of The Academies’ Certified Branded Careers Coach program, the first program of it’s kind exclusively focused on training career professionals in the powerful short-form branded career communication craved by on-the-go multi-tasking decision makers and required by the demands of Web 2.0. In 2010 Deb was honored as the first recipient of the Dick Bolles/Career Management Alliance “Parachute Award” for innovation and mentoring.

Susan Whitcomb is a well-known and respected voice in the world of career training. Quoted regularly in the Wall Street Journal, US News & World Report, and other media, she is the award-winning author of seven career and job search books, including Resume Magic, Interview Magic, Job Search Magic, 30-Day Job Promotion, The Christian’s Career Journey, and, most recently, The Twitter Job Search Guide.

Susan is founder of The Academies, including Career Coach Academy and Job Search Academy, where hundreds of career professionals have earned their certifications in career coaching, job search strategy, Twitter, and, coming soon, branded career communications. As the career coach’s coach, Susan’s passion is equipping career professionals with the tools and tenacity to make a living at what they love.

LINKS:

The Twitter Job Search Guide, by Susan Whitcomb, Chandlee Bryan, and Deb Dib (JIST) is about far more than tweets. You’ll find information on crafting 15-second pitches, branded value propositions, “160me” 160-character bios, resume profiles and job descriptions in tweets, and strategies for creating a ten-tweet cover letter.

• See the latest in Twitter tips every Tuesday and download a free chapter of The Twitter Job Search Guide here.
• The ExecutivePowerBrand Blog has leading strategies in branded career communication for CEOs, CXOs and rising stars.
• Info on Branded Careers Certification a charter program which will launch October 26th.

Handout:

Reach Personal Branding Interview Handout for August 2010

Top Five Tips for Twitter

1. In today’s world of work it’s: “So what? Make me care. Do it fast!”

2. Practice conveying your branded value, Twitter-style. If you can’t fit your key messages into 140 characters each, you risk “So what? Who cares?”

3. If you’re a job seeker, use a web address in your Twitter profile that points to more information: your blog, TwitRes, Visual CV, LinkedIn profile, and more.

4. Remember that a branded value proposition must be infused into Twitter and all career communication, especially in this Web 2.0+ world.

5. Use Twitter’s list feature and other Twitter-friendly apps to control your time. Remember, Twitter can truly be useful in just 15 minutes a day!

William Arruda shares his thoughts about personal branding for career success.

• He goes over the history of personal branding.
• He talks about when he got into helping others with personal branding as a career.
• He gets into who personal branding is for.
• He shares his thoughts about why there has been an explosion in personal branding.
• He talks about what’s next in personal branding.