Personal Branding TV » web 2.0

Deb Dib & Susan Whitcomb – Reach Personal Branding Interview Series

robin — Fri, 13 Aug 2010 08:32:27 +0000

Click on the microphone to listen…

REACH PERSONAL BRANDING INTERVIEW SERIES – August 2010

Twitter Does Job Search: Reinventing Branded Career Communication, Twitter-Style

Discover how Twitter is turning job search on its head and why Twitter’s short-form writing techniques are spurring the reinvention of career communication in a brand-driven, Web 2.0+ world.

So say Deb Dib and Susan Whitcomb, co-authors (with Chandlee Bryan) of The Twitter Job Search Guide. They are the guest experts on the August 2010 Reach Personal Branding Interview with William Arruda. In this interview you will learn:

How Twitter is being effectively used in job search and career development.
Critical dos and don’ts for using Twitter in job search and career building.
Why Twitter’s 140-character discipline is spawning the next generation of career communication, answering decision-makers and recruiters need for speed.
How personal branding makes Twitter work better.
How the BVP (Branded Value Proposition) is the core of all branded career communication, on Twitter and more, linking personal branding to strategic ROI value that speaks clearly and quickly to employers.

Deb Dib

Susan Whitcomb

Bios:

Deb Dib is the trusted, go-to coach for CEOs, rainmakers, and rising stars, helping them navigate the new world of job search and career management “2.0+” so they can land faster, earn more, have fun, and change the world – without becoming sharks or suits!

A careers industry trend leader, CEO career communications expert, and one of the world’s first Reach Certified Personal Branding Strategists, she is known for her passion for innovation and for infusing ROI value into executive branding. Deb holds eight certifications, is featured in 30+ career books, and has been interviewed by the Wall Street Journal, The Daily News, Newsday, and Fox News among others.

She is co-author of the pioneering book, The Twitter Job Search Guide, and is the executive director and co-creator of The Academies’ Certified Branded Careers Coach program, the first program of it’s kind exclusively focused on training career professionals in the powerful short-form branded career communication craved by on-the-go multi-tasking decision makers and required by the demands of Web 2.0. In 2010 Deb was honored as the first recipient of the Dick Bolles/Career Management Alliance “Parachute Award” for innovation and mentoring.

Susan Whitcomb is a well-known and respected voice in the world of career training. Quoted regularly in the Wall Street Journal, US News & World Report, and other media, she is the award-winning author of seven career and job search books, including Resume Magic, Interview Magic, Job Search Magic, 30-Day Job Promotion, The Christian’s Career Journey, and, most recently, The Twitter Job Search Guide.

Susan is founder of The Academies, including Career Coach Academy and Job Search Academy, where hundreds of career professionals have earned their certifications in career coaching, job search strategy, Twitter, and, coming soon, branded career communications. As the career coach’s coach, Susan’s passion is equipping career professionals with the tools and tenacity to make a living at what they love.

LINKS:

The Twitter Job Search Guide, by Susan Whitcomb, Chandlee Bryan, and Deb Dib (JIST) is about far more than tweets. You’ll find information on crafting 15-second pitches, branded value propositions, “160me” 160-character bios, resume profiles and job descriptions in tweets, and strategies for creating a ten-tweet cover letter.

See the latest in Twitter tips every Tuesday and download a free chapter of The Twitter Job Search Guide here.
The ExecutivePowerBrand Blog has leading strategies in branded career communication for CEOs, CXOs and rising stars.
Info on Branded Careers Certification a charter program which will launch October 26th.

Handout:

Reach Personal Branding Interview Handout for August 2010

Top Five Tips for Twitter

1. In today’s world of work it’s: “So what? Make me care. Do it fast!”

2. Practice conveying your branded value, Twitter-style. If you can’t fit your key messages into 140 characters each, you risk “So what? Who cares?”

3. If you’re a job seeker, use a web address in your Twitter profile that points to more information: your blog, TwitRes, Visual CV, LinkedIn profile, and more.

4. Remember that a branded value proposition must be infused into Twitter and all career communication, especially in this Web 2.0+ world.

5. Use Twitter’s list feature and other Twitter-friendly apps to control your time. Remember, Twitter can truly be useful in just 15 minutes a day!

Interview with Personal Branding Guru, William Arruda

robin — Tue, 10 Aug 2010 13:13:35 +0000

William Arruda shares his thoughts about personal branding for career success.

He goes over the history of personal branding.
He talks about when he got into helping others with personal branding as a career.
He gets into who personal branding is for.
He shares his thoughts about why there has been an explosion in personal branding.
He talks about what’s next in personal branding.

Using LinkedIn for Personal Branding

robin — Tue, 20 Jul 2010 13:13:05 +0000

A new personal branding video by William Arruda.

LinkedIn is one of the most important professional personal branding tools on the web. William Arruda provides tips and advice for using LinkedIn as part of your online branding strategy. Is your LinkedIn profile enhancing your personal brand or diminishing your brand value?

Mitch Joel – Reach Personal Branding Interview Series

robin — Fri, 16 Jul 2010 04:33:47 +0000

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REACH PERSONAL BRANDING INTERVIEW SERIES – July 2010

Six Pixels of Separation – How Your Personal Brand Connects In a Connected World

Every Sales, Marketing and Business Development team is made up of individuals whose success depends on how well they have self-defined their Personal Brand.

So says Mitch Joel, author of Six Pixels of Separation and guest expert on the July 2010 Reach Personal Branding Interview with William Arruda.

According to Mitch, increased sales and business success is not about pushing employees, it’s about empowering them. Branding is not just for multi-national companies – we are all brands.

In this interview, you will find out how to make your personal brand shine and learn:

How digital marketing, social media, and entrepreneurship intersect,
Where opportunities exist in the new trends,
What the concept “in praise of slow” has to do with communication,
Why personal branding matters more than ever,
What the most effective methods are to promote your personal brand,
What the best methods are to grow and sustain your brand visibility, and
How to stand out despite the overload of online distraction

Bio:

Mitch Joel is President of Twist Image – an award-winning Digital Marketing and Communications agency. He helps people define their personal and corporate brands through insights that simplify goals and values and ignites new ways of growing your business, community and inspiring your personal life.

In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 under 40, which recognizes individuals who have achieved a significant amount of success but have not yet reached the age of 40. His newspaper business column, New Business – Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun. Mitch’s book, Six Pixels of Separation, published by Grand Central Publishing – Hachette Book Group and named after his successful Blog and Podcast, is a business and marketing best-seller.

LINKS:

Handout: Reach Personal Branding Interview Handout for July 2010

Mitch’s Top Five Tips for Connecting Your Personal Brand in a Connected World

Get a reader, get engaged.
Get more alerts.
Become active in the community.
Give, give, give.
Plug yourself into others.

Personal Branding: Make the Real Virtual

robin — Fri, 25 Jun 2010 14:45:39 +0000

Personal branding is not just something you do on the web. You need to connect what you’re doing in the real-world with what you do online.

One activity can be shown and discussed on many online sources like Twitter, Facebook, LinkedIn, SlideRocket, your blog and many other sites.

Personal Branding Guru, William Arruda shares with you how you can translate your real-world personal branding into valuable online presence.

To Tweet or Not to Tweet Isn’t the Issue by Personal Branding Strategist Cindy Kraft

robin — Wed, 26 May 2010 14:21:57 +0000

In this personal branding video, Cindy Kraft talks about the importance of top echelon CFOs leveraging the power of social media for packaging and positioning their compelling, visible value proposition within a niched market.

Research has shown that there is a direct correlation between being socially well-connected and higher pay, lower job loss potential, and smoother transitions.

To learn more about Cindy, the CFO Coach, follow these links:

Twitter – http://twitter.com/CFOCoach
LinkedIn.com – http://www.linkedin.com/in/CindyKraft
Facebook – http://www.Facebook.com/CFOCoach
Cindy’s website – http://www.CFO-Coach.com/

The Foundation for Today’s Six-Figure Executive by Personal Branding Strategist Beverly Harvey

robin — Tue, 04 May 2010 18:22:48 +0000

Executive branding and ongoing marketing is the foundation for today’s six-figure executive. Beverly Harvey, a career coach for six-figure level executives, talks about how the rules have changed regarding career marketing and career management.

With senior level executives changing careers every two years, it’s essential to go beyond just doing your job. Now you have to put in the time to actively manage and market your career. Even senior executives have to invest time into continuous career marketing and career management.

Listen to how she would help plan a strategy that merges traditional tactics along with social media tactics. With her help you can create a winning strategy using both known tactics and Web 2.0 tactics.

You can learn more about Beverly Harvey here: http://www.harveycareers.com/

and read her blog here.

You can follow her on Twitter here: http://twitter.com/BeverlyHarvey

Personal Branding Strategist – Walter Akana: Are Online Relationships Real?

robin — Tue, 27 Apr 2010 14:40:49 +0000

A short video from Reach Certified Personal Branding Strategist, Walter Akana’s, interviewing Carol Ross.

In this video they talk about how communicating and networking with people you meet online can develop into real and money-making working relationships and collaborations.

They’re real, so treat them as such. Read more on this topic at Walter’s blog: Welcome to the New Way to Work

Personal Branding – Do You Have Digital Dirt?

robin — Thu, 15 Apr 2010 12:39:46 +0000

Personal branding video: Digital dirt can have a major impact on your personal brand. Do you have digital dirt? William Arruda, founder of Reach Personal Branding will help you eliminate the digital dirt that could impact your professional success.