William Arruda, the founder of Reach Personal Branding, discusses the importance of using video to build your personal brand.

He gives you tips and advice for building and sharing (YouTube, etc.) your first video.

From Laurinda Shaver, Director of Production and New Media at videoBIO. This is from their video blog series.

This video, she quotes Personal Branding Guru and the founder of Reach, William Arruda, so it’s worth sharing here.

“Why would I pick you over that other guy? Today I share with you what is likely the most important personal branding tip: Be Authentic.”

Susan Guarneri, the Career Assessment Goodness, talks about how to find your best career options.

She talks about four ways of finding this out.

To do this she helps people to find their:

• motivated skills
• interests and passions
• personality type
• values and goals

Then that needs to be worked in with feedback from others to define your dream job.

• You can learn more about Susan Guarneri here: http://www.assessmentgoddess.com/
• You can follow her on Twitter here: http://twitter.com/SusanGuarneri

Executive branding and ongoing marketing is the foundation for today’s six-figure executive. Beverly Harvey, a career coach for six-figure level executives, talks about how the rules have changed regarding career marketing and career management.

With senior level executives changing careers every two years, it’s essential to go beyond just doing your job. Now you have to put in the time to actively manage and market your career. Even senior executives have to invest time into continuous career marketing and career management.

Listen to how she would help plan a strategy that merges traditional tactics along with social media tactics.  With her help you can create a winning strategy using both known tactics and Web 2.0 tactics.

• You can learn more about Beverly Harvey here: http://www.harveycareers.com/

and read her blog here.

• You can follow her on Twitter here: http://twitter.com/BeverlyHarvey

In Beyond Glass Ceilings, High level leadership coaching solutions for professional and executive MBA women, Abby Locke talks about the challenges that female with MBA’s face.  Abby has an MBA and has faced these workplace challenges first-hand.

Abby realized she needed to be proactive in branding and promoting herself to get past that glass ceiling.  She learned how to do this successfully, and now she helps others choose to be achievers and choose to be distinct.

Abby M. Locke is a career marketing strategist and leadership brand coach who partners with professional/executive MBA women to help them achieve true career mastery and success through cutting-edge, career branded communications and proactive career management tools.

You can learn more about Abby at BeyondGlassCeilings.com.

In this video Reach Personal Branding Strategist, Myriam-Rose Kohn, talks about what executives and entrepreneurs need to successfully work abroad and, in turn, create their distinct personal brand in their careers and businesses.

There are three steps:

How to overcome the barriers and challenges of new environments. The key is balance.

Myriam-Rose is a Reach-Certified Personal Branding Strategist. Myriam-Rose is passionate about providing her clients with a personalized combination of exactly what they need to be successful in their international career. Having faced challenges and major transitions herself, she is supportive while also straightforward.

Click over to find out more about Myriam-Rose and JEDA Enterprises.

Click on the microphone to listen…

REACH PERSONAL BRANDING INTERVIEW SERIES – APRIL 2010

Video-Enhanced Profiles: The Must-Have Web 2.0 Application

Conquer your fear of video as it is your biggest ally online. There are so many reasons to be using video regularly and often to optimize your website and online profile in web search. Online video, if done right, can be a game changer for your online strategy and in building your personal brand. In this Reach Personal Branding Interview with William Arruda and Catharine Fennell listeners learned how video can help you:

• Improve search engine rankings.
• Control your message online – do not leave it to Google to define your personal brand.
• Increase visibility for your social and professional networking profiles.
• Make a personal connection with your audience.
• Add a new dimension to your professional communications online that will set you apart from your competition.

Handout:

ReachPersonalBrandingInterview_handout_Apr2010

BIO:

After leaving her corporate executive roles in Internet marketing in 2000, Catharine Fennell has built a reputation as a trailblazing entrepreneur. She launched two successful companies in the last ten years (Market Yourself Smarter.com and SWING Think Inc. ) and is responsible for executive producing and syndicating an award winning web t.v. show, currently in its third season.

With her experience in Internet technology, creating community online and short form video, Catharine saw the opportunity to bring together the power of online video, social media platforms and personal branding. In 2008 she created and launched videoBIO.com, a web-based community and turnkey business model for shooting and delivering video biographies and other short video promo segments for professionals and corporations. VideoBIO has quickly established itself as the leader in video bio and promo video delivery for web use.

Catharine speaks regularly to audiences on female entrepreneurship, marketing yourself smarter, video-enhanced social marketing and marketing to women. VideoBIO is committed to changing the way people use professional video online, making it an affordable and accessible communication standard for professionals.

LINKS:

• For more information about videoBIO, go to: http://www.videoBIO.com
• A proud Reach Personal Branding partner: http://www.reach.videobio.tv

Top 5 Tips for Using Video Effectively Online

1. Give, don’t ask: video is about sharing ideas, not just self promotion
2. Authenticity builds trust: you can’t fake a video
3. Video-profiling : Integrate video into all of the places your profile lives online
4. Manage your video message: take back control of your online reputation
5. Use video strategically and regularly: Build video into your communication approach

Walter Akana’s VideoBIO from walterakana on Vimeo

In this videoBIO, Career and Life Strategist, Walter Akana talks about gaining personal clarity and finding belonging in one’s brand community.

Walter is a Reach Certified Personal Branding and Online Identity Strategist, and Founder of Threshold Consulting. He works primarily with mid-career clients who want more control of their careers and lives. He is evangelist for social media and networking as a powerful way to accelerate connections and build community while enhancing one’s visibility and credibility. Follow Walter’s blog at: www.threshold-consulting.com

In this video, Executive Coach Sheila Goldgrab talks about what we expect from leaders in the 2.0 world. Technological changes are driving the need for a new approach to leadership and leaders themselves are at risk of being left behind.

Sheila Goldgrab, Executive Coach, has been coaching leaders at all levels about what it means to be an effective leader in the 2.0 world. She practices leadership coaching for the connected and digital age. Learn more at: http://www.leadership-gold.com.