Click on the microphone to listen…

REACH PERSONAL BRANDING INTERVIEW SERIES – August 2010

Twitter Does Job Search: Reinventing Branded Career Communication, Twitter-Style

Discover how Twitter is turning job search on its head and why Twitter’s short-form writing techniques are spurring the reinvention of career communication in a brand-driven, Web 2.0+ world.

So say Deb Dib and Susan Whitcomb, co-authors (with Chandlee Bryan) of The Twitter Job Search Guide. They are the guest experts on the August 2010 Reach Personal Branding Interview with William Arruda. In this interview you will learn:

• How Twitter is being effectively used in job search and career development.
• Critical dos and don’ts for using Twitter in job search and career building.
• Why Twitter’s 140-character discipline is spawning the next generation of career communication, answering decision-makers and recruiters need for speed.
• How personal branding makes Twitter work better.
• How the BVP (Branded Value Proposition) is the core of all branded career communication, on Twitter and more, linking personal branding to strategic ROI value that speaks clearly and quickly to employers.

Deb Dib

Susan Whitcomb

Deb Dib is the trusted, go-to coach for CEOs, rainmakers, and rising stars, helping them navigate the new world of job search and career management “2.0+” so they can land faster, earn more, have fun, and change the world – without becoming sharks or suits!

A careers industry trend leader, CEO career communications expert, and one of the world’s first Reach Certified Personal Branding Strategists, she is known for her passion for innovation and for infusing ROI value into executive branding. Deb holds eight certifications, is featured in 30+ career books, and has been interviewed by the Wall Street Journal, The Daily News, Newsday, and Fox News among others.

She is co-author of the pioneering book, The Twitter Job Search Guide, and is the executive director and co-creator of The Academies’ Certified Branded Careers Coach program, the first program of it’s kind exclusively focused on training career professionals in the powerful short-form branded career communication craved by on-the-go multi-tasking decision makers and required by the demands of Web 2.0. In 2010 Deb was honored as the first recipient of the Dick Bolles/Career Management Alliance “Parachute Award” for innovation and mentoring.

Susan Whitcomb is a well-known and respected voice in the world of career training. Quoted regularly in the Wall Street Journal, US News & World Report, and other media, she is the award-winning author of seven career and job search books, including Resume Magic, Interview Magic, Job Search Magic, 30-Day Job Promotion, The Christian’s Career Journey, and, most recently, The Twitter Job Search Guide.

Susan is founder of The Academies, including Career Coach Academy and Job Search Academy, where hundreds of career professionals have earned their certifications in career coaching, job search strategy, Twitter, and, coming soon, branded career communications. As the career coach’s coach, Susan’s passion is equipping career professionals with the tools and tenacity to make a living at what they love.

LINKS:

The Twitter Job Search Guide, by Susan Whitcomb, Chandlee Bryan, and Deb Dib (JIST) is about far more than tweets. You’ll find information on crafting 15-second pitches, branded value propositions, “160me” 160-character bios, resume profiles and job descriptions in tweets, and strategies for creating a ten-tweet cover letter.

• See the latest in Twitter tips every Tuesday and download a free chapter of The Twitter Job Search Guide here.
• The ExecutivePowerBrand Blog has leading strategies in branded career communication for CEOs, CXOs and rising stars.
• Info on Branded Careers Certification a charter program which will launch October 26th.

Handout:

Reach Personal Branding Interview Handout for August 2010

Top Five Tips for Twitter

1. In today’s world of work it’s: “So what? Make me care. Do it fast!”

2. Practice conveying your branded value, Twitter-style. If you can’t fit your key messages into 140 characters each, you risk “So what? Who cares?”

3. If you’re a job seeker, use a web address in your Twitter profile that points to more information: your blog, TwitRes, Visual CV, LinkedIn profile, and more.

4. Remember that a branded value proposition must be infused into Twitter and all career communication, especially in this Web 2.0+ world.

5. Use Twitter’s list feature and other Twitter-friendly apps to control your time. Remember, Twitter can truly be useful in just 15 minutes a day!

Personal branding is not just something you do on the web. You need to connect what you’re doing in the real-world with what you do online.

One activity can be shown and discussed on many online sources like Twitter, Facebook, LinkedIn, SlideRocket, your blog and many other sites.

Personal Branding Guru, William Arruda shares with you how you can translate your real-world personal branding into valuable online presence.

In this personal branding video, Cindy Kraft talks about the importance of top echelon CFOs leveraging the power of social media for packaging and positioning their compelling, visible value proposition within a niched market.

Research has shown that there is a direct correlation between being socially well-connected and higher pay, lower job loss potential, and smoother transitions.

To learn more about Cindy, the CFO Coach, follow these links:

• Twitter – http://twitter.com/CFOCoach
• LinkedIn.com – http://www.linkedin.com/in/CindyKraft
• Facebook – http://www.Facebook.com/CFOCoach
• Cindy’s website – http://www.CFO-Coach.com/

A short video from Reach Certified Personal Branding Strategist, Walter Akana’s, interviewing Carol Ross.

In this video they talk about how communicating and networking with people you meet online can develop into real and money-making working relationships and collaborations.

They’re real, so treat them as such.  Read more on this topic at Walter’s blog: Welcome to the New Way to Work

Personal branding video: Digital dirt can have a major impact on your personal brand. Do you have digital dirt? William Arruda, founder of Reach Personal Branding will help you eliminate the digital dirt that could impact your professional success.

Click on the microphone to listen…

REACH PERSONAL BRANDING INTERVIEW SERIES – APRIL 2010

Video-Enhanced Profiles: The Must-Have Web 2.0 Application

Conquer your fear of video as it is your biggest ally online. There are so many reasons to be using video regularly and often to optimize your website and online profile in web search. Online video, if done right, can be a game changer for your online strategy and in building your personal brand. In this Reach Personal Branding Interview with William Arruda and Catharine Fennell listeners learned how video can help you:

• Improve search engine rankings.
• Control your message online – do not leave it to Google to define your personal brand.
• Increase visibility for your social and professional networking profiles.
• Make a personal connection with your audience.
• Add a new dimension to your professional communications online that will set you apart from your competition.

Handout:

ReachPersonalBrandingInterview_handout_Apr2010

BIO:

After leaving her corporate executive roles in Internet marketing in 2000, Catharine Fennell has built a reputation as a trailblazing entrepreneur. She launched two successful companies in the last ten years (Market Yourself Smarter.com and SWING Think Inc. ) and is responsible for executive producing and syndicating an award winning web t.v. show, currently in its third season.

With her experience in Internet technology, creating community online and short form video, Catharine saw the opportunity to bring together the power of online video, social media platforms and personal branding. In 2008 she created and launched videoBIO.com, a web-based community and turnkey business model for shooting and delivering video biographies and other short video promo segments for professionals and corporations. VideoBIO has quickly established itself as the leader in video bio and promo video delivery for web use.

Catharine speaks regularly to audiences on female entrepreneurship, marketing yourself smarter, video-enhanced social marketing and marketing to women. VideoBIO is committed to changing the way people use professional video online, making it an affordable and accessible communication standard for professionals.

LINKS:

• For more information about videoBIO, go to: http://www.videoBIO.com
• A proud Reach Personal Branding partner: http://www.reach.videobio.tv

Top 5 Tips for Using Video Effectively Online

1. Give, don’t ask: video is about sharing ideas, not just self promotion
2. Authenticity builds trust: you can’t fake a video
3. Video-profiling : Integrate video into all of the places your profile lives online
4. Manage your video message: take back control of your online reputation
5. Use video strategically and regularly: Build video into your communication approach

Personal branding is not just a web-based activity, but how you show up on the web will impact your ability to be successful.

This video from William Arruda tells you how to measure your brand on the .

The Today Show’s Jenna Wolfe and Al Roker talk to online reputation management expert, Kirsten Dixson, about online etiquette.

Learn how Twitter can be utilized as a living, breathing recommendation and referrals page. Your own personal growing testimonial page to your personal brand is one of Twitter’s hidden benefits.