Personal Branding TV » Social Media

Interview with Personal Branding Guru, William Arruda

robin — Tue, 10 Aug 2010 13:13:35 +0000

William Arruda shares his thoughts about personal branding for career success.

He goes over the history of personal branding.
He talks about when he got into helping others with personal branding as a career.
He gets into who personal branding is for.
He shares his thoughts about why there has been an explosion in personal branding.
He talks about what’s next in personal branding.

Using LinkedIn for Personal Branding

robin — Tue, 20 Jul 2010 13:13:05 +0000

A new personal branding video by William Arruda.

LinkedIn is one of the most important professional personal branding tools on the web. William Arruda provides tips and advice for using LinkedIn as part of your online branding strategy. Is your LinkedIn profile enhancing your personal brand or diminishing your brand value?

Mitch Joel – Reach Personal Branding Interview Series

robin — Fri, 16 Jul 2010 04:33:47 +0000

Click on the microphone to listen…

REACH PERSONAL BRANDING INTERVIEW SERIES – July 2010

Six Pixels of Separation – How Your Personal Brand Connects In a Connected World

Every Sales, Marketing and Business Development team is made up of individuals whose success depends on how well they have self-defined their Personal Brand.

So says Mitch Joel, author of Six Pixels of Separation and guest expert on the July 2010 Reach Personal Branding Interview with William Arruda.

According to Mitch, increased sales and business success is not about pushing employees, it’s about empowering them. Branding is not just for multi-national companies – we are all brands.

In this interview, you will find out how to make your personal brand shine and learn:

How digital marketing, social media, and entrepreneurship intersect,
Where opportunities exist in the new trends,
What the concept “in praise of slow” has to do with communication,
Why personal branding matters more than ever,
What the most effective methods are to promote your personal brand,
What the best methods are to grow and sustain your brand visibility, and
How to stand out despite the overload of online distraction

Bio:

Mitch Joel is President of Twist Image – an award-winning Digital Marketing and Communications agency. He helps people define their personal and corporate brands through insights that simplify goals and values and ignites new ways of growing your business, community and inspiring your personal life.

In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 under 40, which recognizes individuals who have achieved a significant amount of success but have not yet reached the age of 40. His newspaper business column, New Business – Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun. Mitch’s book, Six Pixels of Separation, published by Grand Central Publishing – Hachette Book Group and named after his successful Blog and Podcast, is a business and marketing best-seller.

LINKS:

Handout: Reach Personal Branding Interview Handout for July 2010

Mitch’s Top Five Tips for Connecting Your Personal Brand in a Connected World

Get a reader, get engaged.
Get more alerts.
Become active in the community.
Give, give, give.
Plug yourself into others.

Personal Branding: Make the Real Virtual

robin — Fri, 25 Jun 2010 14:45:39 +0000

Personal branding is not just something you do on the web. You need to connect what you’re doing in the real-world with what you do online.

One activity can be shown and discussed on many online sources like Twitter, Facebook, LinkedIn, SlideRocket, your blog and many other sites.

Personal Branding Guru, William Arruda shares with you how you can translate your real-world personal branding into valuable online presence.

To Tweet or Not to Tweet Isn’t the Issue by Personal Branding Strategist Cindy Kraft

robin — Wed, 26 May 2010 14:21:57 +0000

In this personal branding video, Cindy Kraft talks about the importance of top echelon CFOs leveraging the power of social media for packaging and positioning their compelling, visible value proposition within a niched market.

Research has shown that there is a direct correlation between being socially well-connected and higher pay, lower job loss potential, and smoother transitions.

To learn more about Cindy, the CFO Coach, follow these links:

Twitter – http://twitter.com/CFOCoach
LinkedIn.com – http://www.linkedin.com/in/CindyKraft
Facebook – http://www.Facebook.com/CFOCoach
Cindy’s website – http://www.CFO-Coach.com/

The Foundation for Today’s Six-Figure Executive by Personal Branding Strategist Beverly Harvey

robin — Tue, 04 May 2010 18:22:48 +0000

Executive branding and ongoing marketing is the foundation for today’s six-figure executive. Beverly Harvey, a career coach for six-figure level executives, talks about how the rules have changed regarding career marketing and career management.

With senior level executives changing careers every two years, it’s essential to go beyond just doing your job. Now you have to put in the time to actively manage and market your career. Even senior executives have to invest time into continuous career marketing and career management.

Listen to how she would help plan a strategy that merges traditional tactics along with social media tactics. With her help you can create a winning strategy using both known tactics and Web 2.0 tactics.

You can learn more about Beverly Harvey here: http://www.harveycareers.com/

and read her blog here.

You can follow her on Twitter here: http://twitter.com/BeverlyHarvey

Personal Branding Strategist – Walter Akana: Are Online Relationships Real?

robin — Tue, 27 Apr 2010 14:40:49 +0000

A short video from Reach Certified Personal Branding Strategist, Walter Akana’s, interviewing Carol Ross.

In this video they talk about how communicating and networking with people you meet online can develop into real and money-making working relationships and collaborations.

They’re real, so treat them as such. Read more on this topic at Walter’s blog: Welcome to the New Way to Work

Personal Branding – Do You Have Digital Dirt?

robin — Thu, 15 Apr 2010 12:39:46 +0000

Personal branding video: Digital dirt can have a major impact on your personal brand. Do you have digital dirt? William Arruda, founder of Reach Personal Branding will help you eliminate the digital dirt that could impact your professional success.

Catharine Fennell – Reach Personal Branding Interview Series

robin — Tue, 13 Apr 2010 15:24:21 +0000

Click on the microphone to listen…

REACH PERSONAL BRANDING INTERVIEW SERIES – APRIL 2010

Video-Enhanced Profiles: The Must-Have Web 2.0 Application

Conquer your fear of video as it is your biggest ally online. There are so many reasons to be using video regularly and often to optimize your website and online profile in web search. Online video, if done right, can be a game changer for your online strategy and in building your personal brand. In this Reach Personal Branding Interview with William Arruda and Catharine Fennell listeners learned how video can help you:

Improve search engine rankings.
Control your message online – do not leave it to Google to define your personal brand.
Increase visibility for your social and professional networking profiles.
Make a personal connection with your audience.
Add a new dimension to your professional communications online that will set you apart from your competition.

Handout:

ReachPersonalBrandingInterview_handout_Apr2010

BIO:

After leaving her corporate executive roles in Internet marketing in 2000, Catharine Fennell has built a reputation as a trailblazing entrepreneur. She launched two successful companies in the last ten years (Market Yourself Smarter.com and SWING Think Inc. ) and is responsible for executive producing and syndicating an award winning web t.v. show, currently in its third season.

With her experience in Internet technology, creating community online and short form video, Catharine saw the opportunity to bring together the power of online video, social media platforms and personal branding. In 2008 she created and launched videoBIO.com, a web-based community and turnkey business model for shooting and delivering video biographies and other short video promo segments for professionals and corporations. VideoBIO has quickly established itself as the leader in video bio and promo video delivery for web use.

Catharine speaks regularly to audiences on female entrepreneurship, marketing yourself smarter, video-enhanced social marketing and marketing to women. VideoBIO is committed to changing the way people use professional video online, making it an affordable and accessible communication standard for professionals.

LINKS:

For more information about videoBIO, go to: http://www.videoBIO.com
A proud Reach Personal Branding partner: http://www.reach.videobio.tv

Top 5 Tips for Using Video Effectively Online

Give, don’t ask: video is about sharing ideas, not just self promotion
Authenticity builds trust: you can’t fake a video
Video-profiling : Integrate video into all of the places your profile lives online
Manage your video message: take back control of your online reputation
Use video strategically and regularly: Build video into your communication approach