This is the fourth video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value.

In this video we cover Gear 7: your brand story, and Gear 8: your branded resume & cover letter.

BIO: Peter Sterlacci, Founder of BEYB – Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.

In this videoBIO Kelly Welch talks about how she helps her clients get fresh perspectives that help them reach their career goals.

Kelly helps her clients gain clarity and confidence. This helps them follow their passions.

She is a certified professional resume writer as well as a certified personal branding strategist.  Because of this she can also help clients revise their resumes. With her corporate experience, she can help clients position themselves to highlight their skills and talents in the best possible light in this competitive marketplace.

She has developed a great coach’s toolkit and uses it to help her clients blend their “mindset with mechanics”.

Learn more about Kelly:

• YES Career Services
• The Branded Blog
• Kelly on Twitter
• Kelly on LinkedIn.com

In this videoBIO Personal Branding Strategist, Jean Cummings, talks about how she helps executives create branded executive resumes.

People want information in “short, quick bursts”.

Jean helps executives and managers in technology craft their resumes to fit what recruiters are looking for.

• Follow Jean on Twitter: http://twitter.com/jeancummings
• Jean’s website – A Resume For Today: http://www.aresumefortoday.com/
• Jean on LinkedIn.com: http://www.linkedin.com/in/jeancummings

This personal branding video features Boston-based Strategist, Randi Bussin’s recent appearance on The New England Job Show.

In this video Randi a takes you through what you need consider when writing a resume.

1. Strategy
2. Positioning
3. Merchandise yourself like a brand

For more info about Randi, go to Aspire, http://www.aspireforsuccess.com, and follow her on Twitter, twitter.com/myreinventure.

Executive branding and ongoing marketing is the foundation for today’s six-figure executive. Beverly Harvey, a career coach for six-figure level executives, talks about how the rules have changed regarding career marketing and career management.

With senior level executives changing careers every two years, it’s essential to go beyond just doing your job. Now you have to put in the time to actively manage and market your career. Even senior executives have to invest time into continuous career marketing and career management.

Listen to how she would help plan a strategy that merges traditional tactics along with social media tactics.  With her help you can create a winning strategy using both known tactics and Web 2.0 tactics.

• You can learn more about Beverly Harvey here: http://www.harveycareers.com/

and read her blog here.

• You can follow her on Twitter here: http://twitter.com/BeverlyHarvey

Part IV of IV.

Gail Smith of television show “Get that Job” interviews Randi Bussin, Certified Personal Branding and Online ID Strategist about Personal Branding and how to manage your brand online.

For more info about Randi, go to Aspire, http://www.aspireforsuccess.com, and follow her on Twitter, twitter.com/myreinventure.

Brian Curtis, host of NBC5′s “Ready for Recession Recovery” interviews Reach Certified Brand Strategist Valerie Sokolosky. Valerie offers advice and tips for job seekers looking to build their personal brands.

Learn how Twitter can be utilized as a living, breathing recommendation and referrals page. Your own personal growing testimonial page to your personal brand is one of Twitter’s hidden benefits.

How a client works with Randi Bussin of Aspire! Her program is a three month process and entails three phases. In Phase One, she does assessments with the client and they engage in a collaborative brainstorming. In Phase two, she guides the client on how to research and “reality test” the different career options. In Phase Three, she works with the client on everything they will need to make the new career a reality-Personal Branding, resume writing, cover letters, additional training etc.

For more info about Randi, go to Aspire, http://www.aspireforsuccess.com, and follow her on Twitter, twitter.com/myreinventure.