Personal Branding TV » Reach

Personal Branding Interview with William Arruda renowned author and speaker

Regina — Wed, 25 Jan 2012 04:38:32 +0000

This video interview by Zoe Sands, Head of Digital Marketing at Juniper Networks, with William Arruda was taken at the Juniper Networks Global Partner Conference on January 18, 2012.

The interview covers the basics of personal branding and provides hints and tips on tuning your own personal branding and dealing with any digital dirt associated with your name and individual brand. The video is about 10 minutes in length, but well worth taking the time to listen.

If you are interested in developing your personal brand then why not check out William’s book “Career Distinction“, an easy to read book that offers all the tools you need to make your personal brand a success.

William Arruda Explains the 360Reach Personal Branding Assessment

robin — Tue, 26 Apr 2011 16:08:05 +0000

William Arruda, founder of Reach Personal Branding talking about the 360Reach Personal Branding Assessment during his PMI Keynote in Calgary, Canada.

He gives you a details about how it works and the insights you can gain from this free tool. You can try it here.

Personal Branding – Is Orange the Color of Your Personal Brand?

robin — Tue, 30 Nov 2010 17:26:27 +0000

Personal branding and color: Color is an important part of your personal brand identity system.

Is orange the color of your personal brand? Does it represent your personal brand attributes?

Find out in this video from William Arruda at Reach Personal Branding.

Personal Branding – Is Red the Color of Your Personal Brand?

robin — Mon, 08 Nov 2010 16:57:52 +0000

Personal branding and color: Color is an important part of your personal brand identity system.

Is red the color of your personal brand? Does it represent your personal brand attributes?

Find out in this video from William Arruda at Reach Personal Branding.

Personal Branding – Is Purple the Color of Your Personal Brand?

robin — Wed, 27 Oct 2010 18:50:49 +0000

Personal branding and color: Color is an important part of your personal brand identity system.

Is purple (violet) the color of your personal brand? Does it represent your personal brand attributes?

Find out in this video from William Arruda at Reach Personal Branding.

Personal Branding – Is Yellow the Color of Your Personal Brand?

robin — Fri, 15 Oct 2010 15:40:31 +0000

Personal branding and color: Color is an important part of your personal brand identity system.

Is yellow the color of your personal brand? Does it represent your personal brand attributes?

Find out in this video from William Arruda at Reach Personal Branding.

Reach Personal Branding Certification

robin — Tue, 07 Sep 2010 17:05:03 +0000

Learn from William Arruda about the three Reach Personal Branding Certification Programs.

Do you want to become certified to deliver the Reach personal branding methodology to your clients?

The Reach Personal Branding Process: 1-2-3-Success!

robin — Thu, 08 Jul 2010 12:58:46 +0000

William Arruda describes the three-step personal branding process he developed for Reach Personal Branding.

Commercial Break – Volkswagen: “Drivers Wanted”

robin — Fri, 12 Feb 2010 03:03:40 +0000

I love this commercial because: I have a friend, Scott Ramsden, who worked for Arnold Advertising when this series of ads was developed and he gave me the inside scoop. The Driver’s Wanted series of ads resulted from extensive research with Volkswagon owners.

They learned that the one thing most owners had in common is that they love driving and find it fun and exhilarating. They worked to capture that in this series of ads which I think are brilliant. This message goes beyond driving. Are you a participant in life or just a bystander?

This ad and YOUR personal brand: Do some research (with those around you) to determine why people enjoy working with you – then flaunt it. If you want to learn what people think about you, use 360Reach, the personal branding assessment – (15-day passwords are free!).