This video interview by Zoe Sands, Head of Digital Marketing at Juniper Networks, with William Arruda was taken at the Juniper Networks Global Partner Conference on January 18, 2012.

The interview covers the basics of personal branding and provides hints and tips on tuning your own personal branding and dealing with any digital dirt associated with your name and individual brand. The video is about 10 minutes in length, but well worth taking the time to listen.

If you are interested in developing your personal brand then why not check out William’s book “Career Distinction“, an easy to read book that offers all the tools you need to make your personal brand a success.

William Arruda, founder of Reach Personal Branding talking about the 360Reach Personal Branding Assessment during his PMI Keynote in Calgary, Canada.

He gives you a details about how it works and the insights you can gain from this free tool. You can try it here.

There is a lot of buzz about which is more important – personal branding or corporate branding. William Arruda, Founder and CEO of Reach Personal Branding, explains they are equally important and can work together.

REACH PERSONAL BRANDING INTERVIEW SERIES – March 2011

From Bud to Boss: Making a Successful Transition to Leadership

The discussion topic:

Getting promoted within an organization can be a mega-boost to your career. But it can also bring difficulties when you are making the transition from individual contributor or team member to leader. Kevin Eikenberry and Guy Harris, co-authors of From Bud to Boss, maintain that you must tackle three transitions associated with the change to a leadership role.

On Thursday, March 17th, William Arruda, founder of Reach Personal Branding, interviewed Kevin Eikenberry about these transitions and about tips on how to achieve them.

In this interview you will learn:

• What are the three transitions to successful leadership
• Why is mastering these transitions so critical
• What are the core skills of leadership
• How to begin in your new leadership role
• How to deal with resistance to change
• What are some useful resources to support leaders

Kevin Eikenberry

A best-selling author, speaker, consultant, leader, and coach, Kevin Eikenberry is Chief Potential Officer of The Kevin Eikenberry Group, a learning consulting company.

He is the creator of The Remarkable Leadership Learning System, a leadership development process focused on the 13 competencies of remarkable leaders.

Kevin’s philosophy in business and life is that every person and every organization has extraordinary potential.

Kevin has worked with Fortune 500 companies, small firms, universities, government agencies, hospitals, and more. Representative client organizations include the American Red Cross, A&W Canada, John Deere, Nexen, Purdue University, Sears Canada, Shell, Southwest Airlines, the U.S. Marine Corps., and the U.S. Mint.

LINKS:

• BOOK: FROM BUD TO BOSS: Audio interviews, links to related articles, media kit, author biographies and more.
• BUD TO BOSS COMMUNITY: Interactive website with additional resources and blog for leadership development.
• BUD TO BOSS WORKSHOP: Information about the two-day Bud to Boss seminar.
• KEVIN EIKENBERRY: Keviin’s main website with information about The Kevin Eikenberry Group’s products and services.
• Bud to Boss on Twitter: @budtoboss
• Kevin Eikenberry on Twitter: @KevinEikenberry

Handout:
Reach Interview Series Handout for March, 2011.

Download the interview here.

KEY TAKEAWAYS – Five Top Tips for Making a Transition to Leadership

1. Recognize that you will experience three transitions. These transitions include a transition of relationship, a transition of role, and a transition of mindset.
2. Decide to engage. Commit to having important conversations with your new peers and with those you are now supervising. You might convince yourself that there are more critical matters. Do not listen to that voice. Be proactive in initiating conversations and build relationships in your new context.
3. Become an intentional learner. Develop a plan and dedicate yourself to the business of your professional development. The good news is that the skills you learn will apply to all parts of your life.
4. Create a new mindset. Consciously change your perspective about your role within the organization. This is often the most neglected transition. It is a more subtle transition, but when recognized, it will bring the biggest jump in performance.
5. Find a mentor or coach. Look for a mentor who has already developed the leadership mindset and learn from them. Engage a coach to work with you as you challenge yourself to think bigger and more positively.

Click to go to The Academies website

When hyper-busy decision makers live on smart phones, laptops, and iPads, your bio or resume needs to be there and be fast.

The Get Clear, Get Found, Get Hired! Coach program (G3) is the first training specifically designed for today’s mobile marketplace, with a trademarked Smart-Step-System for creating Branded CareerComm. Visit Deb Dib and Susan Whitcomb at http://www.theacademies.com to find a Certified G3! coach or to explore how you can become a G3! Coach.

If you would like to sponsor an upcoming Speaker Series Interview, please send an email to
advertising at reachcc dot com.

Strong brands maximize strengths and become known for them. Listen to Personal Branding Guru, William Arruda tell you why you should ignore your weaknesses and build on your strengths.

The McKnight Report Vol. 1, Episode 6 from The McKnight Report on Vimeo.

Image expert and best-selling author Marva Goldsmith in this 30-minute segment explains the importance of intentional personal and professional branding on the Internet TV show—The McKnight Report, Episode 6.

Bio: Marva speaks with authority on how to achieve professional success by applying commercial brand strategies to the ultimate product—You! An electrical engineer, Marva completely reinvented herself in 2001: from a mid-level executive in the utility industry to become a certified image professional, brand coach, and speaker. She received a Master’s degree from Harvard University in 2001. Marva is the author of Re-Branding Yourself After Age 50 and has spoken on the topic of personal branding since 2004 at National conferences including the AARP and the Society of Human Resources Management.

Visit http://www.branding50.com or http://www.marvagoldsmith.com.

Wonder how others perceive you? Watch this clip from Ora Shtull featuring, Personal Branding Guru, William Arruda for tips on strengthening your personal brand at work.

Ora is an Executive Coach and Reach Personal Branding Strategist. She helps senior executives in NY’s leading companies enhance their Leadership Presence — their ability to engage, connect, and influence in the workplace. Subscribe to her vlog here for free video clips with tips for professional success.

You can also learn more about Ora on Facebook and LinkedIn. You can also follow her on Twitter.

Top Ten, Ron Nordström

This has been a great start for Personal Branding TV!

To that end, we’ve compiled a list of the 10 most popular videos on the site. We’ve also included 5 runners-up.

We also accept guest videos, so if you want to submit a video take a look at our submission guidelines.

Here is wishing you all a Happy and healthy New Year!

The Top 10:

1. Personal Branding – How NOT to Build Your Personal Brand

2. Personal Branding How-To – What Color is Your Personal Brand?

3. Personal Branding – Why Personal Branding?

4. Technological Change and New Approaches to Leadership by Personal Branding Strategist – Sheila Goldgrab

5. Low Tech, High Impact Word of Mouth for Personal Brands

6. Personal Branding How-To – Getting Good on Video

7. Career Distinction – Express Your Essence in a Sentence

8. Personal Branding – Why Video?

9. Personal Branding – Eliminate the ‘F-Word’

10. Personal Branding Strategist – Valerie Sokolosky Offers Advice to Job Seekers

And the 5 runners up to the top 10 (in no particular order):

11. Career Distinction – Snail Mail
12. Career Distinction – Get Out of the Office
13. Personal Branding How-To – Twitter Recommendations and Referrals
14. Career Distinction – Kirsten Dixson on the Today Show: Minding Your Manners Online
15. Personal Branding and Online Identity Development for Women by Personal Branding Strategist – Rachel Gogos

Personal branding and color: Color is an important part of your personal brand identity system.

Is orange the color of your personal brand? Does it represent your personal brand attributes?

Find out in this video from William Arruda at Reach Personal Branding.