Personal Branding TV » Personal Brand

Personal Branding With a Spin – Become Your Brand – Gears 7 & 8

Regina — Sun, 29 Jan 2012 23:56:06 +0000

This is the fourth video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value.

In this video we cover Gear 7: your brand story, and Gear 8: your branded resume & cover letter.

BIO: Peter Sterlacci, Founder of BEYB – Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.

Personal Branding Interview with William Arruda renowned author and speaker

Regina — Wed, 25 Jan 2012 04:38:32 +0000

This video interview by Zoe Sands, Head of Digital Marketing at Juniper Networks, with William Arruda was taken at the Juniper Networks Global Partner Conference on January 18, 2012.

The interview covers the basics of personal branding and provides hints and tips on tuning your own personal branding and dealing with any digital dirt associated with your name and individual brand. The video is about 10 minutes in length, but well worth taking the time to listen.

If you are interested in developing your personal brand then why not check out William’s book “Career Distinction“, an easy to read book that offers all the tools you need to make your personal brand a success.

Personal Branding With a Spin – Become Your Brand – Gears 5 & 6

Regina — Thu, 19 Jan 2012 07:30:45 +0000

This is the third video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value.

In this video Peter covers Gear 5: your competitors / peers and Gear 6: your personal brand statement.

Personal Branding With a Spin – Become Your Brand – Gears 3 & 4

Regina — Wed, 28 Dec 2011 19:25:59 +0000

This is the second video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value!

In this video Peter Sterlacci covers Gear 3, your values and passions, and Gear 4, your target audience / niche.

Personal Branding With a Spin – Become Your Brand: Gears 1 & 2

Regina — Wed, 14 Dec 2011 11:00:58 +0000

To become your brand and demonstrate your unique promise of value, you need to shift through 10 personal branding gears. This video tip reviews: Gear 1: your vision and purpose and Gear 2: your SMART goals.

Believe. Become. Be Your Brand. by Peter Sterlacci

Regina — Mon, 29 Aug 2011 13:33:54 +0000

This is the videoBIO for Peter Sterlacci, Founder of BEYB – Believe. Become. Be Your Brand.

Peter is the pioneer of personal branding in Japan. Building on his background in intercultural consulting & training and Certified by Reach, the global leader in personal branding, he works with on-the-move careerists in global companies in Japan to believe, become, and be their brand.

Personal Branding – Be Passionate in Building Your Brand

Regina — Wed, 20 Jul 2011 18:40:11 +0000

In this video Valerie Sokolosky shares her personal brand story of how she built her business by believing in her strengths, staying true to her values and demonstrating her brand attributes of persistence, visioning, enthusiasm, positivity and result-oriented. She was recorded at the International Institute of Business Analysts delivering a speech entitled “You Can!”

Bio:
Valerie Sokolosky founded Valerie & Company in 1981, an international leadership development consulting firm focusing on people skills. Her executive coaching and training in Fortune 500 companies has motivated their employees which has resulted in significant profits for these organizations.

William Arruda Explains the 360Reach Personal Branding Assessment

robin — Tue, 26 Apr 2011 16:08:05 +0000

William Arruda, founder of Reach Personal Branding talking about the 360Reach Personal Branding Assessment during his PMI Keynote in Calgary, Canada.

He gives you a details about how it works and the insights you can gain from this free tool. You can try it here.

Consistency vs. Conformity

robin — Wed, 20 Apr 2011 18:57:24 +0000

In the world of branding, there is an important distinction between consistency and conformity.

The most successful companies don’t want their employees to conform, they want them to unearth what makes them exceptional and apply that to the corporate brand in a way that is authentic to them. This ensures a consistent experience for customers without it coming off as being fake.