Personal branding is not just something you do on the web. You need to connect what you’re doing in the real-world with what you do online.

One activity can be shown and discussed on many online sources like Twitter, Facebook, LinkedIn, SlideRocket, your blog and many other sites.

Personal Branding Guru, William Arruda shares with you how you can translate your real-world personal branding into valuable online presence.

In this personal branding video, Cindy Kraft talks about the importance of top echelon CFOs leveraging the power of social media for packaging and positioning their compelling, visible value proposition within a niched market.

Research has shown that there is a direct correlation between being socially well-connected and higher pay, lower job loss potential, and smoother transitions.

To learn more about Cindy, the CFO Coach, follow these links:

• Twitter – http://twitter.com/CFOCoach
• LinkedIn.com – http://www.linkedin.com/in/CindyKraft
• Facebook – http://www.Facebook.com/CFOCoach
• Cindy’s website – http://www.CFO-Coach.com/

A short video from Reach Certified Personal Branding Strategist, Walter Akana’s, interviewing Carol Ross.

In this video they talk about how communicating and networking with people you meet online can develop into real and money-making working relationships and collaborations.

They’re real, so treat them as such.  Read more on this topic at Walter’s blog: Welcome to the New Way to Work

Personal branding video: Digital dirt can have a major impact on your personal brand. Do you have digital dirt? William Arruda, founder of Reach Personal Branding will help you eliminate the digital dirt that could impact your professional success.

Click on the microphone to listen…

REACH PERSONAL BRANDING INTERVIEW SERIES – APRIL 2010

Video-Enhanced Profiles: The Must-Have Web 2.0 Application

Conquer your fear of video as it is your biggest ally online. There are so many reasons to be using video regularly and often to optimize your website and online profile in web search. Online video, if done right, can be a game changer for your online strategy and in building your personal brand. In this Reach Personal Branding Interview with William Arruda and Catharine Fennell listeners learned how video can help you:

• Improve search engine rankings.
• Control your message online – do not leave it to Google to define your personal brand.
• Increase visibility for your social and professional networking profiles.
• Make a personal connection with your audience.
• Add a new dimension to your professional communications online that will set you apart from your competition.

Handout:

ReachPersonalBrandingInterview_handout_Apr2010

BIO:

After leaving her corporate executive roles in Internet marketing in 2000, Catharine Fennell has built a reputation as a trailblazing entrepreneur. She launched two successful companies in the last ten years (Market Yourself Smarter.com and SWING Think Inc. ) and is responsible for executive producing and syndicating an award winning web t.v. show, currently in its third season.

With her experience in Internet technology, creating community online and short form video, Catharine saw the opportunity to bring together the power of online video, social media platforms and personal branding. In 2008 she created and launched videoBIO.com, a web-based community and turnkey business model for shooting and delivering video biographies and other short video promo segments for professionals and corporations. VideoBIO has quickly established itself as the leader in video bio and promo video delivery for web use.

Catharine speaks regularly to audiences on female entrepreneurship, marketing yourself smarter, video-enhanced social marketing and marketing to women. VideoBIO is committed to changing the way people use professional video online, making it an affordable and accessible communication standard for professionals.

LINKS:

• For more information about videoBIO, go to: http://www.videoBIO.com
• A proud Reach Personal Branding partner: http://www.reach.videobio.tv

Top 5 Tips for Using Video Effectively Online

1. Give, don’t ask: video is about sharing ideas, not just self promotion
2. Authenticity builds trust: you can’t fake a video
3. Video-profiling : Integrate video into all of the places your profile lives online
4. Manage your video message: take back control of your online reputation
5. Use video strategically and regularly: Build video into your communication approach

Personal branding is not just a web-based activity, but how you show up on the web will impact your ability to be successful.

This video from William Arruda tells you how to measure your brand on the .

Part IV of IV.

Gail Smith of television show “Get that Job” interviews Randi Bussin, Certified Personal Branding and Online ID Strategist about Personal Branding and how to manage your brand online.

Part III of IV.

Gail Smith of television show “Get that Job” interviews Randi Bussin, Certified Personal Branding and Online ID Strategist about Personal Branding and how to manage your brand online.

Part II of IV.

Gail Smith of television show “Get that Job” interviews Randi Bussin, Certified Personal Branding and Online ID Strategist about Personal Branding and how to manage your brand online.