Maren Finzer is a strategist based in the Pacific Northwest. Here motto is, “Brand yourself to be the only choice.”

Are you struggling to stand out?

Maren works with business owners and professionals to help them be visible and stand-out.

She has 20 years of marketing experience. She uses her experience to guide her clients through a process that helps them get a clear understanding of what they offer.

The result? They become the only choice for recruiters and potential clients.

Learn more about Maren here:

Personal branding is all about standing out from those who seemingly offer the same thing you do.

What’s your differentiation?

William Arruda provides some tips and advice to help you get clarity on your personal brand differentiation.

In this video, Lisa Hromada talks about personal branding, the process that she goes through, and the impact it has on women leaders.

Creative, enthusiastic, and passionate, Lisa Hromada is a Personal Branding Strategist and Graphic Designer for Women Business Leaders. She provides brand development coaching and graphic design services to help clients create highly differentiated professional marks, leverage their current reputation, and achieve desired results.

You can learn more about Lisa at these sites:

Web: lisahromada.com
Twitter: twitter.com/LisaHromada
Facebook: facebook.com/lisa.hromada
Facebook Fan Page: Unearth Your Brand Excellence
Linkedin: linkedin.com/in/lisahromada
Blog: lhcreativeidstudio.blogspot.com/

Personal branding video: Digital dirt can have a major impact on your personal brand. Do you have digital dirt? William Arruda, founder of Reach Personal Branding will help you eliminate the digital dirt that could impact your professional success.

With the rapid advance of technology companies, it is often not known that the impact of a personal brand from the previous century has a lot to do with modern day success.

Maria Montessori’s belief in the child self directing their work influenced such tech titans as Google, Amazon and Wikipedia as well as many others.  In this video Reach Strategist, Paul Copcutt presents a video with slides showing this connection.

Click on the microphone to listen…

How to Build a Tribe of Supportive Clients, Peers and Mentors

Every entrepreneur expert tells you it is important to create a strong network around you to support your business. But most forget to tell you how to do it in a way that is not pushy, over-eager or inauthentic. Writer and business coach Pamela Slim was the February 2010 guest expert on the Reach Personal Branding Interview Series with William Arruda.

She shared specific tips for how to:

• Choose the best kind of clients and customers.
• Build a strong network of peer mentors who will give you feedback without being threatened by your success.
• Make connections with your favorite industry superstars without feeling like a teenage fan boy or fan girl.

BIO:

Pam Slim is a seasoned coach and writer who helps frustrated employees in corporate jobs break out and start their own business. Her blog, Escape from Cubicle Nation, is one of the top career and marketing blogs on the web. A former corporate manager and entrepreneur herself for more than a decade, she deeply understands the questions and concerns faced by first-time entrepreneurs.

Pam’s book, Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur, was named Best Small Business/Entrepreneur Book of 2009 by 800CEORead and Editor’s Choice and Reader’s Choice for Best Small Business Books of 2009 from Small Business Trends.

Pam is frequently quoted as an expert on entrepreneurship in publications such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Money Magazine and Psychology Today. Pam is married with three kids and lives in Mesa, Arizona.

LINKS:

• Membership program for new entrepreneurs wanting the support of others and Pam’s specific coaching advice at http://www.escapeseminars.com
• Sign up for Pam’s newsletter to get lots of tips and resources for starting a business PLUS download a free chapter from her book Escape from Cubicle Nation at http://www.escapefromcubiclenation.com

Handout: Reach Personal Branding Interview Handout February 2010

TOP 5 TIPS from “How to build a tribe of supportive clients, peers and mentors”:

1. Think about an influential mentor in your life. What was it that made him/her such a great teacher? Write down these traits and characteristics so you know what to look for in future mentors.
2. Do your current clients know how to connect with you on social media? In your next communication, make sure you remind them to follow you on Twitter or friend you on Facebook. Once you are connected, follow their stream and look for ways to make their life easier or better.
3. Step back and look at the people in your network. Who are your favorite people, who are excellent at what they do? Who else in your network would be a great connection for them? Send an email connecting the two with no expectation of outcomes.
4. Make a list of your own High Council of Jedi Knights. Then track where these superstars hang out in person and online. Study their work, and look for opportunities to meet in person. Without being creepy of course.
5. Remind yourself of why YOU are an excellent person to connect with. Keep a file of nice things people say about you. Reflect on your best work and notice your strengths. Review this before you connect with others so you come from a position of strength and equality.

Meet Rachel Gogos.

Branding expert Kirsten Dixson reveals the keys to a successful small business brand, Part 3 of 7.

Branding expert Kirsten Dixson reveals the keys to a successful small business brand, Part 2 of 7.