Personal Branding TV » Communicating

Personal Branding With a Spin – Become Your Brand – Gears 7 & 8

Regina — Sun, 29 Jan 2012 23:56:06 +0000

This is the fourth video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value.

In this video we cover Gear 7: your brand story, and Gear 8: your branded resume & cover letter.

BIO: Peter Sterlacci, Founder of BEYB – Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.

Personal Branding Interview with William Arruda renowned author and speaker

Regina — Wed, 25 Jan 2012 04:38:32 +0000

This video interview by Zoe Sands, Head of Digital Marketing at Juniper Networks, with William Arruda was taken at the Juniper Networks Global Partner Conference on January 18, 2012.

The interview covers the basics of personal branding and provides hints and tips on tuning your own personal branding and dealing with any digital dirt associated with your name and individual brand. The video is about 10 minutes in length, but well worth taking the time to listen.

If you are interested in developing your personal brand then why not check out William’s book “Career Distinction“, an easy to read book that offers all the tools you need to make your personal brand a success.

Personal Branding With a Spin – Become Your Brand – Gears 5 & 6

Regina — Thu, 19 Jan 2012 07:30:45 +0000

This is the third video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value.

In this video Peter covers Gear 5: your competitors / peers and Gear 6: your personal brand statement.

Commercial Break: Toyota Rav 4 …

Regina — Thu, 12 Jan 2012 12:07:08 +0000

From Issue 65 of YOUnique, the Reach Personal Branding Newsletter:

Toyota Rav 4 Some Things in Life Can Wait

I love this commercial because: I actually love the casting. I think the main character is the perfect mother – wishing for grandchildren; and love the way it is filmed flashing back and forth between the two scenes.

This ad and YOUR personal brand: If your brand community sees your value in one way, how can you show them your versatility? Letting them know ALL the value you can bring to an engagement.

Personal Branding: Crowd Sourcing for People

Regina — Tue, 03 Jan 2012 08:13:13 +0000

When someone Googles you, they evaluate the results based on five measures: Volume, Relevance, Purity, Diversity and Validation. Validation is an extremely important measure because it adds credibility. Validation is all about having others speak for you.

Watch Personal Branding Guru, William Arruda, explain why external feedback is critical to your brand and learn about the tools available to help enhance your online personal branding with external validation

Personal Branding With a Spin – Become Your Brand – Gears 3 & 4

Regina — Wed, 28 Dec 2011 19:25:59 +0000

This is the second video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value!

In this video Peter Sterlacci covers Gear 3, your values and passions, and Gear 4, your target audience / niche.

Personal Branding With a Spin – Become Your Brand: Gears 1 & 2

Regina — Wed, 14 Dec 2011 11:00:58 +0000

To become your brand and demonstrate your unique promise of value, you need to shift through 10 personal branding gears. This video tip reviews: Gear 1: your vision and purpose and Gear 2: your SMART goals.

Commercial Break: VW Jetta: Memories

Regina — Thu, 13 Oct 2011 13:12:35 +0000

From Issue 61 of YOUnique, the Reach Personal Branding Newsletter:

I love this commercial because: Nostalgia is powerful. There are a finite number of cars we own in our lifetime. Those cars are often connected to memories we want to treasure.

This ad and YOUR personal brand: Connect who you are and what you do to things that your target audience can relate to. Tell stories – they are powerful and memorable and often create emotional connections.

Brand with a Strong Elevator Speech

Regina — Tue, 27 Sep 2011 05:23:29 +0000

What is your elevator speech? Valerie Sokolosky talks about why an elevator speech is important when building your personal brand.

Bio: Valerie Sokolosky founded Valerie & Company in 1981, an international leadership development consulting firm focusing on people skills. Her executive coaching and training in Fortune 500 companies has motivated their employees which has resulted in significant profits for these organizations.