From Issue 49 of YOUnique, the Reach Personal Branding Newsletter:

I love this commercial because: This ad keeps you interested. You have no idea where it is going or what the message is until that final frame, and it reflects what many people are feeling. In fact, I read a study that said that 65% of employees are looking for new career opportunities.

This ad and YOUR personal brand: Do you know what your next move is? Do you know what’s on the mind of your target audience?

Joe Chernov, Director of Content Marketing at Eloqua, was able to take a break from SXSW to talk to Don Fornes, CEO of Software Advice, about personal branding.

In this video, Joe talks about how Eloqua approaches personal branding:

“They still maintain their relationships with the Forresters and Gartners of the world. However, they have also adapted to changes in media, which means paying equal attention to the emerging trusted voices in the industry, like Software Advice (shameless plug).”

This is the third video in a series of three, so we’re all finished!

However, come back to Personal Branding TV to see more guest videos and, of course, check out Software Advice and Eloqua.

Lee Lambert interviews, Personal Branding Guru, William Arruda following his personal branding keynote at the PMI Conference in Calgary, Canada.

William expands on his keynote points, answers questions and gives the audience (and you) valuable insight into personal branding.

There is a lot of buzz about which is more important – personal branding or corporate branding. William Arruda, Founder and CEO of Reach Personal Branding, explains they are equally important and can work together.

REACH PERSONAL BRANDING INTERVIEW SERIES – March 2011

From Bud to Boss: Making a Successful Transition to Leadership

The discussion topic:

Getting promoted within an organization can be a mega-boost to your career. But it can also bring difficulties when you are making the transition from individual contributor or team member to leader. Kevin Eikenberry and Guy Harris, co-authors of From Bud to Boss, maintain that you must tackle three transitions associated with the change to a leadership role.

On Thursday, March 17th, William Arruda, founder of Reach Personal Branding, interviewed Kevin Eikenberry about these transitions and about tips on how to achieve them.

In this interview you will learn:

• What are the three transitions to successful leadership
• Why is mastering these transitions so critical
• What are the core skills of leadership
• How to begin in your new leadership role
• How to deal with resistance to change
• What are some useful resources to support leaders

Kevin Eikenberry

A best-selling author, speaker, consultant, leader, and coach, Kevin Eikenberry is Chief Potential Officer of The Kevin Eikenberry Group, a learning consulting company.

He is the creator of The Remarkable Leadership Learning System, a leadership development process focused on the 13 competencies of remarkable leaders.

Kevin’s philosophy in business and life is that every person and every organization has extraordinary potential.

Kevin has worked with Fortune 500 companies, small firms, universities, government agencies, hospitals, and more. Representative client organizations include the American Red Cross, A&W Canada, John Deere, Nexen, Purdue University, Sears Canada, Shell, Southwest Airlines, the U.S. Marine Corps., and the U.S. Mint.

LINKS:

• BOOK: FROM BUD TO BOSS: Audio interviews, links to related articles, media kit, author biographies and more.
• BUD TO BOSS COMMUNITY: Interactive website with additional resources and blog for leadership development.
• BUD TO BOSS WORKSHOP: Information about the two-day Bud to Boss seminar.
• KEVIN EIKENBERRY: Keviin’s main website with information about The Kevin Eikenberry Group’s products and services.
• Bud to Boss on Twitter: @budtoboss
• Kevin Eikenberry on Twitter: @KevinEikenberry

Handout:
Reach Interview Series Handout for March, 2011.

Download the interview here.

KEY TAKEAWAYS – Five Top Tips for Making a Transition to Leadership

1. Recognize that you will experience three transitions. These transitions include a transition of relationship, a transition of role, and a transition of mindset.
2. Decide to engage. Commit to having important conversations with your new peers and with those you are now supervising. You might convince yourself that there are more critical matters. Do not listen to that voice. Be proactive in initiating conversations and build relationships in your new context.
3. Become an intentional learner. Develop a plan and dedicate yourself to the business of your professional development. The good news is that the skills you learn will apply to all parts of your life.
4. Create a new mindset. Consciously change your perspective about your role within the organization. This is often the most neglected transition. It is a more subtle transition, but when recognized, it will bring the biggest jump in performance.
5. Find a mentor or coach. Look for a mentor who has already developed the leadership mindset and learn from them. Engage a coach to work with you as you challenge yourself to think bigger and more positively.

Click to go to The Academies website

When hyper-busy decision makers live on smart phones, laptops, and iPads, your bio or resume needs to be there and be fast.

The Get Clear, Get Found, Get Hired! Coach program (G3) is the first training specifically designed for today’s mobile marketplace, with a trademarked Smart-Step-System for creating Branded CareerComm. Visit Deb Dib and Susan Whitcomb at http://www.theacademies.com to find a Certified G3! coach or to explore how you can become a G3! Coach.

If you would like to sponsor an upcoming Speaker Series Interview, please send an email to
advertising at reachcc dot com.

Leadership Is Stress Management
William Arruda’s conversation with stress-to-success guru Jordan Friedman was 2009’s most downloaded Reach interview. And since stress is probably still impacting your brand and potential in 2010, William is bringing Jordan back—this time to tell us why leadership and stress reduction are the same thing.

It’s no accident that most CEOs are Type B’s with cool and calm work styles, versus many of us Type A’s who are not that way. Is your stress compromising your health and success? Would you like to manage it more like a corporate head than a headless chicken? If you answered or clucked, “Yes,” join William and Jordan on Thursday, November 11, 2010 for the Reach Personal Branding Interview Series. It promises to be another lively and motivating discussion full of actionable strategies for you and those you want to help.

In this interview, which will be recorded, you will learn:

• About the relationship between personal branding and stress,
• Why leadership and stress management are the same thing,
• Reasons why people feel so stressed today,
• A simple litmus test for all stress reduction strategies,
• The best way to start managing stress,
• The 5 essential leadership practices that are also key stress reduction activities, and
• How coaches and educators can use stress control concepts and tools in their work.

Sign up for the interview with Jordan Friedman and William Arruda soon. We rarely have guests on twice, but have decided to do this with our most popular past guests. Since we have a limited number of phone lines, we know registration will fill up quickly for this call.

Jordan Friedman

Jordan Friedman survived the largest brain tumor on record and years of near blindness. His remarkable stress-to-success story motivates his audiences to use his Stress Mapping, Mod Squad, and other strategies that both reduce stress and enhance communication, teamwork and challenge management. He’s done just this for thousands from 9/11 survivors and CEOs to NYPD officers and Federal prison inmates.

A pioneering stress management speaker and educator, Jordan also created the innovative Stressbusters program. It is a continuous and celebrated stress reducer for students and staff at Harvard, Johns Hopkins, the University of Missouri and other institutions.

Jordan’s work has been quoted and promoted by The New York Times, The Wall Street Journal, Entrepreneur, National Public Radio and O Magazine among others. You may already know him as a voice of ‘Alice,’ the first online source of straightforward answers to questions about stress, relationships and other wellness topics on Columbia University’s acclaimed Go Ask Alice website. As longtime director of Columbia’s health education program, Jordan penned hundreds of Internet and newspaper columns on everything from burnout prevention to employee retention. Jordan is the author of The Stress Manager’s Manual and co-author of the Go Ask Alice Book of Answers.

LINKS:

• Information about Jordan Friedman and his stress coaching practice.
• Access resources such as Dot Calm Stress Monitors and Relaxation on Demand, for ongoing stress management.
• Jordan invites you to follow him on Twitter.

Handout:
Reach Interview Series Handout for November, 2010.

Click here to download the interview.

Key Points: HOW TO MAP YOUR 2011 STRESS MANAGEMENT PLAN

1. Make two columns and title them STRESSORS and STRATEGIES.

2. In the STRESSORS column, list both reliable and potential sources of stress for you in 2011. Don’t write stress blobs such as “work” and “money.” Instead, break them down into smaller, more manageable slices such as “credit card debt” and “poor communication with colleague.”

3. In the STRATEGIES column, list actions that can work to address the sources of stress in your STRESSORS column. These could be techniques discussed on the 11/4/10 Reach interview with Jordan Friedman, activities that have worked for you in the past and ideas from friends and colleagues.

4. At the bottom of the STRATEGIES column, write your ESSENTIAL BALANCERS. These are the two or three activities that, no matter what sources of stress come your way, will help you to deal with them in a more focused and effective way. This short list could include “at least 7-hours of sleep per night,” “yoga three times a week,” “eating breakfast,” and “communicating concerns immediately.”

5. Draw lines from the items in your STRATEGEIS column to the items in your STRESSORS column that you will apply them to. By default, your ESSENTIAL BALANCERS will go to every item in your STRESSORS column.

6. Keep your stress map easily accessible as you make your way through 2011. Revise it as you come up with new routes to managing your STRESSORS and eliminate sources of stress altogether.

Deb Dib goes over 5 power plays that CEOs & C-Suite executives need to use to land faster, earn more, have fun, and change the world!

Deb Dib is the trusted, go-to coach for CEOs, rainmakers, and rising stars. She is an expert in helping top executives navigate the new world of branded job search and career management.

Widely known as a pioneer in career communications, she is co-author of the award-winning Twitter Job Search Guide (JIST), co-creator/director of The Academies’ Reach-endorsed “Get Clear! Get Found! Get Hired! Coach” program, and the first recipient of the Dick Bolles’ Parachute Award for Innovation.

Learn more about Deb and her coaching here: http://www.ExecutivePowerBrand.com
Follow Deb on Twitter here.
Connect with Deb on LinkedIn here.

Here is a new one-minute quick job search tip from Personal Branding Strategist, Kristen Jacoway: a pictorial about positioning yourself as an expert in your field.

You can learn more about Kristen and get more tips on her website.

Here is a one-minute quick job search tip from Personal Branding Strategist, Kristen Jacoway: a pictorial about managing your online identity.

You can learn more about Kristen and get more tips on her website.