Personal Branding TV » Brand Identity

Commercial Break: Toyota Rav 4 …

Regina — Thu, 12 Jan 2012 12:07:08 +0000

From Issue 65 of YOUnique, the Reach Personal Branding Newsletter:

Toyota Rav 4 Some Things in Life Can Wait

I love this commercial because: I actually love the casting. I think the main character is the perfect mother – wishing for grandchildren; and love the way it is filmed flashing back and forth between the two scenes.

This ad and YOUR personal brand: If your brand community sees your value in one way, how can you show them your versatility? Letting them know ALL the value you can bring to an engagement.

Personal Branding: Leadership Presence

Regina — Mon, 28 Nov 2011 08:03:38 +0000

Valerie Sokolosky Speaking at the Women in Transportation Summit about Leadership Presence, and Personal Branding. The topic of this clip is “Leave Your Brand Mark on Everything You Do”.

Bio: Valerie Sokolosky founded Valerie & Company in 1981, an international leadership development consulting firm focusing on people skills. Her executive coaching and training in Fortune 500 companies has motivated their employees which has resulted in significant profits for these organizations.

Brand with a Strong Elevator Speech

Regina — Tue, 27 Sep 2011 05:23:29 +0000

What is your elevator speech? Valerie Sokolosky talks about why an elevator speech is important when building your personal brand.

Consistency vs. Conformity

robin — Wed, 20 Apr 2011 18:57:24 +0000

In the world of branding, there is an important distinction between consistency and conformity.

The most successful companies don’t want their employees to conform, they want them to unearth what makes them exceptional and apply that to the corporate brand in a way that is authentic to them. This ensures a consistent experience for customers without it coming off as being fake.

What’s a Blogsite? by Rachel Gogos

robin — Wed, 06 Apr 2011 08:03:54 +0000

Do you need a blogsite? Need help building it? Watch this and get some answers!

Bio: Rachel Gogos is the founder of brandidD – one of the only personal brand led blog-building and online identity firms.

William Arruda Interview at the PMI Conference in Calgary, Canada

robin — Tue, 05 Apr 2011 16:56:05 +0000

Lee Lambert interviews, Personal Branding Guru, William Arruda following his personal branding keynote at the PMI Conference in Calgary, Canada.

William expands on his keynote points, answers questions and gives the audience (and you) valuable insight into personal branding.

Should You Let Employees Build Their Personal Brands?

robin — Fri, 01 Apr 2011 15:56:25 +0000

Joe Chernov, Director of Content Marketing at Eloqua, was able to take a break from SXSW to talk to Don Fornes, CEO of Software Advice, about personal branding. In this video, Joe talks about different approaches to personal branding.

Should you invest everything in the corporate brand?
Or does the rise of social media require that you let employees be the face of the brand?

Joe suggests a hybrid approach – a marriage of corporate and personal brands. This is similar to William Arruda’s point in this video: Personal Branding vs Corporate Branding.

This is the second video in a series of three. Come back next week for the final video in this series.

Personal Branding vs. Corporate Branding

robin — Wed, 30 Mar 2011 17:10:13 +0000

There is a lot of buzz about which is more important – personal branding or corporate branding. William Arruda, Founder and CEO of Reach Personal Branding, explains they are equally important and can work together.

Personal Branding is Not About Being Famous

robin — Thu, 17 Mar 2011 18:22:40 +0000

Personal Branding is not about being famous. It’s about being selectively famous.

William Arruda, Personal Branding Guru and Reach Personal Branding founder, explains the difference in this short video.