From Issue 65 of YOUnique, the Reach Personal Branding Newsletter:

Toyota Rav 4 Some Things in Life Can Wait

I love this commercial because: I actually love the casting. I think the main character is the perfect mother – wishing for grandchildren; and love the way it is filmed flashing back and forth between the two scenes.

This ad and YOUR personal brand: If your brand community sees your value in one way, how can you show them your versatility? Letting them know ALL the value you can bring to an engagement.

The first step in your personal branding process is to believe you have a unique promise of value. This video discusses how to believe in your authenticity through the 360Reach Personal Brand Assessment Tool.

BIO: Peter Sterlacci, Founder of BEYB – Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.

From Issue 51 of YOUnique, the Reach Personal Branding Newsletter:

I love this commercial because: Just when you think the ad is over, it comes back and surprises you. It also takes a competitor’s ad idea (scrubbing bubbles) and uses it against them.

This ad and YOUR personal brand: Think about what makes your offering better than the offerings of your peers or competitors and highlight it in all your marketing. You don’t need to make a direct attack on your competition, but you can highlight what makes you/your offering better.

William Arruda, founder of Reach Personal Branding talking about the 360Reach Personal Branding Assessment during his PMI Keynote in Calgary, Canada.

He gives you a details about how it works and the insights you can gain from this free tool. You can try it here.

Lee Lambert interviews, Personal Branding Guru, William Arruda following his personal branding keynote at the PMI Conference in Calgary, Canada.

William expands on his keynote points, answers questions and gives the audience (and you) valuable insight into personal branding.

Joe Chernov, Director of Content Marketing at Eloqua, was able to take a break from SXSW to talk to Don Fornes, CEO of Software Advice, about personal branding. In this video, Joe talks about different approaches to personal branding.

• Should you invest everything in the corporate brand?
• Or does the rise of social media require that you let employees be the face of the brand?

Joe suggests a hybrid approach – a marriage of corporate and personal brands. This is similar to William Arruda’s point in this video: Personal Branding vs Corporate Branding.

This is the second video in a series of three. Come back next week for the final video in this series.

There is a lot of buzz about which is more important – personal branding or corporate branding. William Arruda, Founder and CEO of Reach Personal Branding, explains they are equally important and can work together.

Personal Branding is not about being famous. It’s about being selectively famous.

William Arruda, Personal Branding Guru and Reach Personal Branding founder, explains the difference in this short video.

From Laurinda Shaver, Director of Production and New Media at videoBIO. This is from their video blog series.

This video, she quotes Personal Branding Guru and the founder of Reach, William Arruda, so it’s worth sharing here.

“Why would I pick you over that other guy? Today I share with you what is likely the most important personal branding tip: Be Authentic.”