The first step in your personal branding process is to believe you have a unique promise of value. This video discusses how to believe in your authenticity through the 360Reach Personal Brand Assessment Tool.

BIO: Peter Sterlacci, Founder of BEYB – Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.

From Issue 51 of YOUnique, the Reach Personal Branding Newsletter:

I love this commercial because: Just when you think the ad is over, it comes back and surprises you. It also takes a competitor’s ad idea (scrubbing bubbles) and uses it against them.

This ad and YOUR personal brand: Think about what makes your offering better than the offerings of your peers or competitors and highlight it in all your marketing. You don’t need to make a direct attack on your competition, but you can highlight what makes you/your offering better.

Personal Branding is not about being famous. It’s about being selectively famous.

William Arruda, Personal Branding Guru and Reach Personal Branding founder, explains the difference in this short video.

From Laurinda Shaver, Director of Production and New Media at videoBIO. This is from their video blog series.

This video, she quotes Personal Branding Guru and the founder of Reach, William Arruda, so it’s worth sharing here.

“Why would I pick you over that other guy? Today I share with you what is likely the most important personal branding tip: Be Authentic.”

Wonder how others perceive you? Watch this clip from Ora Shtull featuring, Personal Branding Guru, William Arruda for tips on strengthening your personal brand at work.

Ora is an Executive Coach and Reach Personal Branding Strategist. She helps senior executives in NY’s leading companies enhance their Leadership Presence — their ability to engage, connect, and influence in the workplace. Subscribe to her vlog here for free video clips with tips for professional success.

You can also learn more about Ora on Facebook and LinkedIn. You can also follow her on Twitter.

From Issue 42 of YOUnique, the Reach Personal Branding Newsletter:

Commercial Break – Nissan: Polar Bear Hug

I love this commercial because: As much as I like funny ads, the ones that truly make it to my favorites list are those that evoke emotion. This ad is so effective. You have no idea what it is about until the very end, yet you pay attention. It is beautifully shot and very clever. It is also timely.

This ad and YOUR personal brand: People make buying decisions based on emotion. Are you selling your services through a rational approach or are you connecting on an emotional level? Are you connecting your message to what is happening right now?

Commercial Break
By William Arruda
What can personal branders learn from TV advertisements? Take a break and take a peak.

IBM, Intel, GE – Three Related Commercials
This commercial break is actually three in one!

I love these commercials because: I believe it is the human brand assets that make the difference between good companies and great companies. I also believe that the organizations that invest in their human capital (engaging and inspiring their people) receive an incredible return on that investment in terms of commitment, retention, and promotion. These ads show companies that understand that employees are becoming more and more important brand assets; these companies decided to showcase their employees – a great way to build emotional connections with viewers.

These ads and YOUR personal brand: Do executives in your company say ‘employees are our greatest asset’ or do they believe it? How can you influence how your company looks at its talent? Are you engaged in your company’s mission?

Strong brands often repel as many people as they attract.

Personal Branding Guru William Arruda reminds you that trying to be all things to all people is the opposite of branding and will work against you. Take a stand and be a brand!

“The single most important person to impress with your unique value…is you” says Susan Kelly Easton.

When you can articulate your unique value:

• other people can see it
• your career visibility goes up
• you get the experience at work that you’ve always wanted to have

Susan is a Career Visibility Coach who is based in British Columbia, Canada. She helps credentialed women ready to move into the C-level and executive suite get there.

Find out more about Competitive Edge Career Services and Susan at these sites:

Susan Kelly Easton on Twitter, LinkedIn and YouTube

Competitive Edge Career Services’ website and blog

Facebook: Competitive Edge Career Services