Susan Chritton Interview – Reach Personal Branding Interview Series

on the air microphone Personal Branding Mindset in the Workplace – Dummies Style

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Do you find yourself dumbfounded by the thought of developing your personal brand? Are you intimidated by the amount of time it might take to cultivate your personal brand? Do you need someone to present the basics in a step-by-step solution? Maybe you’ve heard the term personal branding thrown around a lot lately but don’t really know what it embodies.

Today is your lucky day! The Reach Personal Branding Interview Series is going back to the basics with one of our very own Certified Strategists.

Distinguished author Susan Chritton, is our guest expert for the June 14, 2012 Reach Personal Branding Interview at noon EST. Susan will discuss her book, Personal Branding for Dummies, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

  • Why personal branding is important in the workplace and in your life
  • How to develop a personal branding mindset on the job
  • How to align your brand with the company’s brand
  • How to discover your unique promise of value and how to craft a personal brand
  • How to communicate your brand to the world with traditional and online sources
  • How to control your brand ecosystem and take your brand out for others to see

Distinguishing yourself in the workplace is important in every facet of business. Creating a clear and concise image and reputation in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people’s perception.

Susan ChrittonBIO: Susan Chritton

Susan Chritton is an Executive Career Coach and a Masters level Personal Branding Strategist who brings direction, creativity, and enthusiasm to professionals looking to engage their authentic self in the world through personal branding.

Clients come to Susan when they are strengthening their careers inside an organization, are in career transition, or when they need to jump start a new career path. With her wealth of credentials and extensive experience, she has served the unique career management demands of executives and rising stars.

Susan’s work in career development draws on her ability to identify each individual’s uniqueness and then arrange the variables in his or her life to map out a strategic plan. She engages her personal mission to, “educate and empower others to use their gifts in the world” in every expression of her work.
Susan works with both individuals and organizations to design career solutions for enhanced success and fulfillment. Besides her work as a Personal Brand Strategist and Executive Coach to partners at a Big 4 professional services firm, she has worked with people from all walks of life, across industries stemming from ten years as a Career Management Consultant in the San Francisco Bay Area.


Susan Chritton’s Website:
Personal Branding for DUMMIES Website:
Connect with Susan on: Facebook | Twitter | LinkedIn

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5 Responses to “Susan Chritton Interview – Reach Personal Branding Interview Series”

  1. Stella Mandehou says:

    Hi Susan,

    I wish I could join but, being based in Dubai, at 8 pm I am in class delivering a lecture tomorrow. I would love to see the audio file after the event though!

    Good luck,

  2. Love William’s interview with Susan. Looking forward to read Personal Branding for Dummies.

  3. Thanks, Susan for a great interview. You shared a lot of valuable insights!!