I love this commercial because: What a great message – not to stay at a hotel – to belong. And Sheraton is doing a great job distinguishing a Sheraton experience from how you might feel at a competing hotel chain. (Disclosure: I do some work for Starwood Hotels, Sheraton’s parent company, and Starwood Hotels – W, Westin and Luxury Collection are my preferred hotels). The ad expresses a lot of emotion and communicates the brand attribute of ‘international.’

This ad and YOUR personal brand: Branding is about creating emotional connections with your target audience by using what makes you exceptional. How are you creating emotional connections with the people who can help you reach your goals? Is one of your brand attributes ‘international’? Find out with this quick quiz: Click here.