Click on the microphone to listen… REACH PERSONAL BRANDING INTERVIEW SERIES – September 2011 This event is sponsored by: Stress Coach U – The telecourse that will add a sought after service to your work. Poke The Box WARNING! By attending this interview, you will be pushed beyond your comfort zone. You will be asked […]
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Seth Godin Interview – Reach Personal Branding Interview Series

Click on the microphone to listen…


This event is sponsored by:
Stress Coach U – The telecourse that will add a sought after service to your work.

Poke The Box

WARNING! By attending this interview, you will be pushed beyond your comfort zone. You will be asked to invent the status quo, not just meet it. You will be pressured to stop dragging your feet and take risks you’ve been postponing. Are you up for the challenge? Are you ready to Poke The Box?

Seth Godin is our distinguished guest for the September 15, 2011 Reach Personal Branding Interview at noon EST. Seth will discuss his best-selling book Poke The Box in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

  • How Seth invented the new status quo for publishing
  • What it means to “poke the box”
  • Creative ways to overcome your fears of starting projects
  • Seth’s greatest failure and why failing is encouraged
  • How to stand out from the crowd and be remarkable
  • How to be a linchpin
  • What is means to lead a tribe
  • Seth Godin’s perspective on personal branding
  • How to get started on any project in three easy steps

***Spoiler Alert! In case you wanted to get started before the interview:
1) Don’t think about it. 2) Just start. 3) Keep starting.

BIO: Seth Godin

Seth Godin

Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual. His latest book, Poke The Box,  is a call to action about the initiative you’re taking – in your job or in your life. Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first Internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.

His latest company,, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.


Handout: Reach Interview Series Handout for September 2011

You can download the audio here.

The September 2011 Reach Personal Branding Interview Series is sponsored by:

Stress Coach U

Stress Coach U: The Telecourse That Will Add a Sought-After Service to Your Work

*Earn CCEs pending ICF approval
Learn how to use and teach practical stress management techniques to advance your clients’ progress, strengthen your colleagues’ performance and distinguish your business and brand – all while reducing your own stress.

Jason Friedman

Jordan Friedman, a.k.a. The Stress Coach and former director of Columbia University’s health education program, teaches coaches, counselors, trainers and others during this dynamic 5-session series that includes videos, handouts and marketing material to boost the effectiveness and value of your work.

Stress Coach U starts October 29th and early birds receive 20% off! Space is limited, so learn more and register now at:

If you would like to sponsor an upcoming Speaker Series Interview, please send an email to advertising at reachcc dot com.

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