I love this commercial because: Schweppes created the term schweppervesence – and this ad is the visual depiction of that term. It communicates that Schweppes is refreshing in a really simple way – to which we can all relate. The use of slow motion is very effective.
This ad and YOUR personal brand: Do you have a term you use, a catch-phrase? Martha Stewart’s verbal trademark is ‘It’s a good thing.’ What’s yours?
The Personal Branding Newsletter
The slow motion is incredible, but perhaps more useful as a study in physics than selling a soft drink. I could watch this a hundred times, but it would probably still not influence my buying decision. A classic case of clever ad agency idea, well executed but perhaps falling short of the goal. Schweppervesance is clever, but will it recall?
Make sure your tagline is not just clever, but recall is there when you are not in the room.
Just my toonies worth