This is the final video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value.

In this video Peter covers Gear 9: your brand communication plan and Gear 10: your online brand identity.

BIO: Peter Sterlacci, Founder of BEYB – Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.