How you show up online is who you are. In managing your personal brand on the web, you need to look at these four measures of online reputation: volume, relevance, purity and diversity. William Arruda from Reach Personal Branding explains them in this short video.
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Personal Branding: Four Measures on Online Reputation

How you show up online is who you are. In managing your personal brand on the web, you need to look at these four measures of online reputation: volume, relevance, purity and diversity. William Arruda from Reach Personal Branding explains them in this short video.

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3 Responses to “Personal Branding: Four Measures on Online Reputation”

  1. LJG says:

    This is excellent. Anyone who sees this has the edge over others who don’t know how to measure their online rep. Thank you personal branding guru!

  2. […] The Online ID Calculator was created by William Arruda and Kirsten Dixson as a way to promote their book called “Career Distinction: Stand Out By Building Your Brand”.  But using the calculator is a worthwhile exercise and takes just minutes to complete.  The model uses four key volume, relevance, purity and diversity.  A link was included in the article to a short video that explains these concepts in depth. […]

  3. […] only do I have to be easily accessible online– which, as of this video shows, is measured by four factors– but I also have to manage every account with my personal […]