Personal Branding: Differentiation

Personal branding is all about standing out from those who seemingly offer the same thing you do.

What’s your differentiation?

William Arruda provides some tips and advice to help you get clarity on your personal brand differentiation.

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3 Responses to “Personal Branding: Differentiation”

  1. FRB007 says:
    July 9, 2010 at 2:22 pm

    It is hard to think of your colleagues as competitors – but we live in a competitive world. I know branding is about differentiation and lets consumers make choices..it is the same for companies and recruiters and hiring managers. I want to be starbucks in a world with a lot of maxwellhouses.

  2. Paul Copcutt - Square Peg says:
    July 16, 2010 at 1:19 pm

    Seth Godin in his book Linchpin really hits this hard and it makes sense for many roles. There are still situations where commodities and lowest price makes sense, but that does not mean it has to apply to you. Just my toonies worth.

  3. videoBIO says:
    July 16, 2010 at 6:24 pm

    Everyone needs to show their employer, or future employer, who they are and why they stand out. Great video – we all love the advice here at the office.