Personal Branding and Online Social Media are a big part of the career reinvention process. Once you know which career direction you want to move in, and who your target audience is, you have to work on extracting your personal brand. You need to know what is unique, compelling and differentiated about you. You need to know how you show up in Google and what your online identity is.

For more info about Randi, go to Aspire, http://www.aspireforsuccess.com, and follow her on Twitter, twitter.com/myreinventure.