How to Build a Tribe of Supportive Clients, Peers and Mentors
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Pam Slim Interview – Reach Personal Branding Interview Series (second interview*)

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How to Build a Tribe of Supportive Clients, Peers and Mentors

Every entrepreneur expert tells you it is important to create a strong network around you to support your business. But most forget to tell you how to do it in a way that is not pushy, over-eager or inauthentic. Writer and business coach Pamela Slim was the February 2010 guest expert on the Reach Personal Branding Interview Series with William Arruda.

She shared specific tips for how to:

  • Choose the best kind of clients and customers.
  • Build a strong network of peer mentors who will give you feedback without being threatened by your success.
  • Make connections with your favorite industry superstars without feeling like a teenage fan boy or fan girl.


Pam Slim is a seasoned coach and writer who helps frustrated employees in corporate jobs break out and start their own business. Her blog, Escape from Cubicle Nation, is one of the top career and marketing blogs on the web. A former corporate manager and entrepreneur herself for more than a decade, she deeply understands the questions and concerns faced by first-time entrepreneurs.

Pam’s book, Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur, was named Best Small Business/Entrepreneur Book of 2009 by 800CEORead and Editor’s Choice and Reader’s Choice for Best Small Business Books of 2009 from Small Business Trends.

Pam is frequently quoted as an expert on entrepreneurship in publications such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Money Magazine and Psychology Today. Pam is married with three kids and lives in Mesa, Arizona.


  • Membership program for new entrepreneurs wanting the support of others and Pam’s specific coaching advice at
  • Sign up for Pam’s newsletter to get lots of tips and resources for starting a business PLUS download a free chapter from her book Escape from Cubicle Nation at

Handout: Reach Personal Branding Interview Handout February 2010

TOP 5 TIPS from “How to build a tribe of supportive clients, peers and mentors”:

  1. Think about an influential mentor in your life. What was it that made him/her such a great teacher? Write down these traits and characteristics so you know what to look for in future mentors.
  2. Do your current clients know how to connect with you on social media? In your next communication, make sure you remind them to follow you on Twitter or friend you on Facebook. Once you are connected, follow their stream and look for ways to make their life easier or better.
  3. Step back and look at the people in your network. Who are your favorite people, who are excellent at what they do? Who else in your network would be a great connection for them? Send an email connecting the two with no expectation of outcomes.
  4. Make a list of your own High Council of Jedi Knights. Then track where these superstars hang out in person and online. Study their work, and look for opportunities to meet in person. Without being creepy of course. 🙂
  5. Remind yourself of why YOU are an excellent person to connect with. Keep a file of nice things people say about you. Reflect on your best work and notice your strengths. Review this before you connect with others so you come from a position of strength and equality.

One Response to “Pam Slim Interview – Reach Personal Branding Interview Series (second interview*)”

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