Michael Bungay Stanier – Reach Personal Branding Interview Series


The Five Question Leader:

The secret to working less hard and having more impact

On February 18, 2016 William Arruda, founder of Reach Personal Branding, interviewed Michael Bungay Stanier about his new book, The Coaching Habit due out March 1, 2016.


Managers and leaders find themselves stuck in three vicious circles. They’re frustrated by teams who have become overdependent on them. They’re overwhelmed by the amount of work they have to do. And they’re disconnected from their own Great Work – the work that has impact, the work that has meaning. Sound familiar?

Breaking out of those vicious circles is simpler than you might think. Mastering five essential questions can help managers and leaders increase the focus, courage and resilience they need to have more impact in the work they do.

In  this practical, interactive and engaging session you will:

  • Discover the three vicious circles that keep managers and their teams stuck
  • Understand how breaking out of these circles can help you work less hard and have more impact
  • Learn the five core questions you need so you (and those you lead) can focus on the work that matters
  • Find the Best Coaching Question in the World (and it has just three words)

This interview is based on Michael Bungay Stanier’s new book The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever. David Allen calls it a “brilliant how-to manual”, Dan Pink says the book “distills the essentials of coaching”, while Brené Brown says it is “practical and inspiring”.

Michael will share ideas so you leave with a plan to do things differently. You will also get access to a special Box of Crayons report: Four Surprising Phrases to Supercharge Your Conversation and Boost Your Manager IQ.

BIO: Michael Bungay Stanier

Michael Stanier-

Michael Bungay Stanier is the Senior Partner of Box of Crayons, a company that helps organizations do less Good Work and more Great Work. Box of Crayons is best known for their coaching programs that help time-crunched managers coach in 10 minutes or less.

On the way to founding Box of Crayons ten years ago, Michael lived in Australia, England, the US and Canada (his current home), where he worked in the fields of innovation and change management.

He’s written a number of books, the best known of which is Do More Great Work, created a series of short internet videos that have been seen by millions of people around the world, and organized the Great Work MBA, a virtual conference that had 10,000 registrants. He’s proudest of the book End Malaria, a collection of essays about Great Work from thought leaders that has raised $400,000 for Malaria No More.

To balance all of this out, Michael was banned from his high school graduation for “the balloon incident”, was sued by one of his Law School lecturers for defamation, and managed to give himself a concussion while digging a hole as a labourer…

He was the first Canadian Coach of the Year and a Rhodes Scholar.

“If I had to pick a person to have dinner with, when I need to be prodded and challenged and inspired to think about the things I really am committed to think about for myself and what I’m doing, I’d pick Michael Bungay Stanier. He has an ability to shake our tree and make us more conscious and responsible about what we know but aren’t willing to admit we know yet.”  – David Allen, author of Getting Things Done


Download the handout for this call:  http://360rea.ch/1NS0ddG




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“The International Coach Federation is dedicated to advancing the coaching profession by setting high ethical standards, providing independent certification and building a worldwide network of credentialed coaches across a variety of coaching disciplines. Together, its 25,000-plus members located in more than 135 countries work toward the common goal of enhancing awareness of coaching, upholding the integrity of the profession, and continually educating themselves with the newest research and practices. Learn more at www.coachfederation.org.



One Response to “Michael Bungay Stanier – Reach Personal Branding Interview Series”

  1. Max says:

    Having trouble using the Submit button that enables registration. Do More Great Work, such a great book, hope to tune in to more of those ideas. (Sent from Firefox browser unknown version)