Comments on: Commercial Break – MasterCard: Priceless (Kids) http://www.personalbranding.tv/mastercard-priceless-kids/ Tips and Techniques for Building the Brand of You Wed, 08 Feb 2012 21:42:57 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Paul Copcutt - Square Peg http://www.personalbranding.tv/mastercard-priceless-kids/comment-page-1/#comment-67 Paul Copcutt - Square Peg Fri, 05 Feb 2010 19:06:58 +0000 http://www.personalbranding.tv/?p=55#comment-67 But what is VISA known for? It really is faceless. Mastercard has done a good job of trying to differentiate, but I agree I make no branding decision as to which card I pull out of my wallet to pay for something - even the airmiles of offer are the same! Good leasson for your personal brand, just highlighting an emotional difference may not be enough if all the rational reasons for using you are the same as your competition and the emotional one is still not strong enough. Just my toonies worth. But what is VISA known for? It really is faceless. Mastercard has done a good job of trying to differentiate, but I agree I make no branding decision as to which card I pull out of my wallet to pay for something – even the airmiles of offer are the same!

Good leasson for your personal brand, just highlighting an emotional difference may not be enough if all the rational reasons for using you are the same as your competition and the emotional one is still not strong enough.

Just my toonies worth.

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