I love this commercial because: MasterCard has done an amazing job connecting their brand to emotion. The entire series of ‘priceless’ commercials is great. The challenge is that we don’t feel that same emotional connection to the cards in our wallet. It’s still hard (for me anyway) to see any difference between MasterCard and Visa.
This ad and YOUR personal brand: You can deliver the best communications and increase your visibility but you need to be differentiated from your peers if you really want people to choose to work with you. What differentiates you?
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But what is VISA known for? It really is faceless. Mastercard has done a good job of trying to differentiate, but I agree I make no branding decision as to which card I pull out of my wallet to pay for something – even the airmiles of offer are the same!
Good leasson for your personal brand, just highlighting an emotional difference may not be enough if all the rational reasons for using you are the same as your competition and the emotional one is still not strong enough.
Just my toonies worth.