Martin Lindstrom – Reach Personal Branding Interview Series


Small Data –

How Tiny Clues Reveal Huge Trends


On July 20th William Arruda, founder of Reach Personal Branding, will interview Martin Lindstrom.

What do a child’s shoe, a bottle of lotion and a refrigerator magnet have in common? They are all tiny clues that led to big business changes for LEGO and other major corporations. These little hints, like the kind of art work you have in your living room, the profile picture on your Facebook profile or the way you use your toothbrush, reveal your level of education, your self-esteem and how often you have sex. NY Times Bestselling Author Martin Lindstrom will walk you through a new way to understand your business and better serve your customers using Small Data.

In this interview, which will be recorded, you will learn:

  • What Small Data is
  • Why you can’t rely on spreadsheets
  • The clues that the pollsters missed that predicted Trump’s win in 2016
  • How LEGO reversed its business fortune by visiting a child’s bedroom
  • Why Google failed
  • How small data reveals the true you on Facebook
  • The one thing you do every day that kills your productivity


BIO: Martin Lindstrom

Martin Lindstrom. Change Agent. Brand Futurist. Best-selling Author. Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestlé to Red Bull on how to build future-proof brands. Lindstrom is a past recipient of TIME Magazine’s “Worlds 100 Most Influential People”.

He is a New York Times and Wall Street Journal best-selling author of six groundbreaking books on branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense and Brandwashed. Buyology was voted “pick of the year” by USA Today, and appeared on the Top 10 bestseller lists in the US and worldwide, including including the New York Times and the Wall Street Journal. His book BRANDsense was acclaimed by the Wall Street Journal as “…one of the five best marketing books ever published.”His latest book (St. Martin’s Press, New York): SMALL DATA – The Tiny Clues That Uncover Huge Trends, was released February 2016. Martin Lindstrom has carved out a niche as a global expert and pioneer in the fields of consumer psychology, marketing, brands, and neuro-scientific research. He has developed an unorthodox way of doing what every company says it wants to do: understand its consumers’ deepest desires and turn them into breakthrough products, brands or retail experiences. In 2015, Thinkers50 ranked Martin number 18 amongst the world’s most influential management thinkers. He is the anchor and producer of NBC’s popular TV show; ‘Main Street Makeover’ on TODAY; a columnist for Fast Company and TIME Magazine – and continues to feature in the Wall Street Journal, Newsweek, The Economist, New York Times, Bloomberg Businessweek, The Washington Post, USA Today, and numerous publications and television channels worldwide.

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Register below for this call.

Reach Interview Series
Guest: Martin Lindstrom
Thursday, July 20, 2017







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