REACH PERSONAL BRANDING INTERVIEW SERIES – JULY 2017
Small Data –
How Tiny Clues Reveal Huge Trends
What do a child’s shoe, a bottle of lotion and a refrigerator magnet have in common? They are all tiny clues that led to big business changes for LEGO and other major corporations. These little hints, like the kind of art work you have in your living room, the profile picture on your Facebook profile or the way you use your toothbrush, reveal your level of education, your self-esteem and how often you have sex. NY Times Bestselling Author Martin Lindstrom will walk you through a new way to understand your business and better serve your customers using Small Data.
In this interview, which will be recorded, you will learn:
- What Small Data is
- Why you can’t rely on spreadsheets
- The clues that the pollsters missed that predicted Trump’s win in 2016
- How LEGO reversed its business fortune by visiting a child’s bedroom
- Why Google failed
- How small data reveals the true you on Facebook
- The one thing you do every day that kills your productivity
BIO: Martin Lindstrom
Martin Lindstrom. Change Agent. Brand Futurist. Best-selling Author. Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestlé to Red Bull on how to build future-proof brands. Lindstrom is a past recipient of TIME Magazine’s “Worlds 100 Most Influential People”.
Download the handout: http://360rea.ch/2oLEAaB
Register below for this call.
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