Click on the microphone to listen…

REACH PERSONAL BRANDING INTERVIEW SERIES – November 2010

Leadership Is Stress Management
William Arruda’s conversation with stress-to-success guru Jordan Friedman was 2009’s most downloaded Reach interview. And since stress is probably still impacting your brand and potential in 2010, William is bringing Jordan back—this time to tell us why leadership and stress reduction are the same thing.

It’s no accident that most CEOs are Type B’s with cool and calm work styles, versus many of us Type A’s who are not that way. Is your stress compromising your health and success? Would you like to manage it more like a corporate head than a headless chicken? If you answered or clucked, “Yes,” join William and Jordan on Thursday, November 11, 2010 for the Reach Personal Branding Interview Series. It promises to be another lively and motivating discussion full of actionable strategies for you and those you want to help.

In this interview, which will be recorded, you will learn:

• About the relationship between personal branding and stress,
• Why leadership and stress management are the same thing,
• Reasons why people feel so stressed today,
• A simple litmus test for all stress reduction strategies,
• The best way to start managing stress,
• The 5 essential leadership practices that are also key stress reduction activities, and
• How coaches and educators can use stress control concepts and tools in their work.

Sign up for the interview with Jordan Friedman and William Arruda soon. We rarely have guests on twice, but have decided to do this with our most popular past guests. Since we have a limited number of phone lines, we know registration will fill up quickly for this call.

Jordan Friedman

Jordan Friedman survived the largest brain tumor on record and years of near blindness. His remarkable stress-to-success story motivates his audiences to use his Stress Mapping, Mod Squad, and other strategies that both reduce stress and enhance communication, teamwork and challenge management. He’s done just this for thousands from 9/11 survivors and CEOs to NYPD officers and Federal prison inmates.

A pioneering stress management speaker and educator, Jordan also created the innovative Stressbusters program. It is a continuous and celebrated stress reducer for students and staff at Harvard, Johns Hopkins, the University of Missouri and other institutions.

Jordan’s work has been quoted and promoted by The New York Times, The Wall Street Journal, Entrepreneur, National Public Radio and O Magazine among others. You may already know him as a voice of ‘Alice,’ the first online source of straightforward answers to questions about stress, relationships and other wellness topics on Columbia University’s acclaimed Go Ask Alice website. As longtime director of Columbia’s health education program, Jordan penned hundreds of Internet and newspaper columns on everything from burnout prevention to employee retention. Jordan is the author of The Stress Manager’s Manual and co-author of the Go Ask Alice Book of Answers.

LINKS:

• Information about Jordan Friedman and his stress coaching practice.
• Access resources such as Dot Calm Stress Monitors and Relaxation on Demand, for ongoing stress management.
• Jordan invites you to follow him on Twitter.

Handout:
Reach Interview Series Handout for November, 2010.

Click here to download the interview.

Key Points: HOW TO MAP YOUR 2011 STRESS MANAGEMENT PLAN

1. Make two columns and title them STRESSORS and STRATEGIES.

2. In the STRESSORS column, list both reliable and potential sources of stress for you in 2011. Don’t write stress blobs such as “work” and “money.” Instead, break them down into smaller, more manageable slices such as “credit card debt” and “poor communication with colleague.”

3. In the STRATEGIES column, list actions that can work to address the sources of stress in your STRESSORS column. These could be techniques discussed on the 11/4/10 Reach interview with Jordan Friedman, activities that have worked for you in the past and ideas from friends and colleagues.

4. At the bottom of the STRATEGIES column, write your ESSENTIAL BALANCERS. These are the two or three activities that, no matter what sources of stress come your way, will help you to deal with them in a more focused and effective way. This short list could include “at least 7-hours of sleep per night,” “yoga three times a week,” “eating breakfast,” and “communicating concerns immediately.”

5. Draw lines from the items in your STRATEGEIS column to the items in your STRESSORS column that you will apply them to. By default, your ESSENTIAL BALANCERS will go to every item in your STRESSORS column.

6. Keep your stress map easily accessible as you make your way through 2011. Revise it as you come up with new routes to managing your STRESSORS and eliminate sources of stress altogether.