Effective personal branding requires having a personal brand identity system (PBIS). Color is an important part of your PBIS. What color best represents your personal brand attributes? Is it green? Find out in this video.
2 Responses to “Personal Branding – Is Green the Color of Your Personal Brand?”






Interesting review of the color green. Can’t wait to see videos on all of the other colors! I liked the review of some of the top brands that utilize the color green and how powerful that color choice is in communicating their brand attributes.
You Don’t Have to Leave to Get a Green Job – Become the Internal Environmental Champion!
The environment could be one of your passions, even a core value, the challenge is that you don’t see your current company doing anything about it – in fact the majority of respondents to a Monster survey said that, given the choice, they would leave their current employer for a ‘greener’ one – BUT the great news is that you do not have to leave .
In a similar survey, also for Monster, only 18% of respondents felt that their employer was being extremely green – the reason that most employers are not taking the first steps are lack of information and the upfront cost of doing something. This is where YOU come in.
Identify who in your organization would have a say in making greener policies and decisions and understand what their current opinions are, let them know that you are passionate about this cause and you would like to spearhead an initiative to establish the benefits of taking a greener approach. After all green programs have been shown to not just save costs, but engage and retain employees.
Be sure that your profile internally then becomes one associated with the green initiative, including adding a byline to your e-mail signature, having something in your work area that reflects green and even getting an internal announcement out there.
First do an assessment of what is being done now and then look to recommend some quick changes that will have an impact both by being noticed and saving the organization money. After that think about enrolling some like minded colleagues to the cause and establish some longer term goals and programs.
Very soon you will have the unofficial job title of IGO – Internal Green Officer!
Just my toonies worth