Comments on: Commercial Break – Honda: Cog (UK) http://www.personalbranding.tv/honda-cog-uk/ Tips and Techniques for Building the Brand of You Fri, 27 Jan 2012 21:36:38 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Paul Copcutt - Square Peg http://www.personalbranding.tv/honda-cog-uk/comment-page-1/#comment-72 Paul Copcutt - Square Peg Fri, 05 Feb 2010 19:29:11 +0000 http://www.personalbranding.tv/?p=30#comment-72 This brings out the inquisitive school child in all of us. If you go to science museums and see these types of displays they capture the attention of people for ages. Two minutes in video is a long time for an ad - and the first 100 seconds are silent except for the sounds of the items dropping. Music only kicks in near the end. I am thinking Honda might be resurrecting this ad given the recent Toyota issues - what better way to get across your own quality without directly knocking the competition? Just my toonies worth This brings out the inquisitive school child in all of us. If you go to science museums and see these types of displays they capture the attention of people for ages. Two minutes in video is a long time for an ad – and the first 100 seconds are silent except for the sounds of the items dropping. Music only kicks in near the end.

I am thinking Honda might be resurrecting this ad given the recent Toyota issues – what better way to get across your own quality without directly knocking the competition?

Just my toonies worth

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