REACH PERSONAL BRANDING INTERVIEW SERIES – October 2010
The Happiness Project Revisited: The Social Engagement Journey
Happiness is a universal aspiration and yet can be so difficult to attain. On October 21, 2010 The Reach Personal Branding Interview Series is bringing back guest expert Gretchen Rubin, author of The New York Times #1 bestseller The Happiness Project, who was previously interviewed in September 2008. Gretchen will discuss her literary and personal journey creating the project and the book.
In fact, The Happiness Project is more than a book and a blog, it’s a movement. Happiness Project groups have sprung up from San Francisco to Johannesburg, where people meet to discuss their own happiness projects. Dozens of blogs have been launched by people following Gretchen’s example; hundreds of book groups have discussed the book; and rights for more than 31 foreign editions have been sold.
Ms. Rubin was first interviewed by William Arruda, founder of Reach Personal Branding, before The Happiness Project was published. We have asked Ms. Rubin to follow-up with what she learned about happiness, social engagement, and her personal brand in the process of writing the book.
In this interview, which will be recorded, you will learn:
- Why The Happiness Project was both a book and a blog,
- What it takes to blog consistently and authentically on brand,
- How to handle criticism and negative comments online,
- Which tools can be most effective for social engagement,
- What practical, every-day activities can generate happiness,
- How online visibility can impact your personal brand, and
- How to balance online and offline social engagement.
Sign up for the interview with Gretchen Rubin and William Arruda above and do it soon! We rarely have guests on twice, but have decided to do this with our most popular past guests. Since we have a limited number of phone lines, we know registration will fill up quickly for this call.Bio:
Gretchen Rubin is the author of The New York Times #1 bestseller and international bestseller, The Happiness Project. It is an account of the year she spent test-driving the wisdom of the ages, the current scientific studies, and the lessons from popular culture about how to be happier.
On her popular blog, The Happiness Project, she reports on her daily adventures in the pursuit of happiness. An enthusiastic proponent of using technology to engage with readers about ideas, Gretchen has a wide, active following on Twitter, Facebook, and her monthly newsletter.
A graduate of Yale and Yale Law School, Rubin started her career in law, and she was clerking for Justice Sandra Day O’Connor when she realized she really wanted to be a writer. Her bestselling Forty Ways to Look at Winston Churchill and Forty Ways to Look at JFK are succinct, provocative biographies. Power Money Fame Sex: A User’s Guide is biting social criticism in the form of a user’s manual.
Raised in Kansas City, she lives in New York City with her husband and two young daughters.
- The Happiness Project: On this popular blog, Gretchen Rubin writes about her daily adventures in pursuit of happiness.
- The Happiness Project Toolbox: a site that provides eight fun, free tools to launch and track your own happiness project.
KEY POINTS – Five tips for making yourself happier in the NEXT HOUR:
1. Boost your energy: stand up and pace while you talk on the phone or, even better, take a brisk ten-minute walk outside. Research shows that when people move faster, their metabolism speeds up, and the activity and sunlight are good for your focus, your mood, and the retention of information. Plus, because of emotional contagion, if you act energetic, you’ll help the people around you feel energetic, too.
2. Reach out to friends: make a lunch date or send an email to a friend you haven’t seen in a while. Having warm, close bonds with other people is the KEY to happiness, so take the time to stay in touch. Somewhat surprisingly, socializing boosts the moods not only of extroverts, but also of introverts.
3. Rid yourself of a nagging task: answer a difficult email, do an errand you’ve been putting off, or call to make that dentist’s appointment. Crossing an irksome chore off your to-do list will give you a big rush of energy and relief.
4. Create a calmer environment: clear some physical and mental space around yourself by sorting papers, pitching junk, cleaning a closet, stowing supplies, sending out quick email responses, filing, or even just making your piles neater. A large stack of little tasks can feel overwhelming, but often just a few minutes of work can make a sizable dent. Try to get in the habit of using the one-minute rule – i.e., never postpone any task that can be completed in less than one minute. And always make your bed in the morning! For most people, outer order contributes to inner peace.
5. Lay the groundwork for some future fun: order a book you’ve been wanting to read (important: not something you think you should read) or plan an excursion to a museum, hiking trail, sporting event, gardening store, movie theater-whatever sounds like fun. Studies show that having fun on a regular basis is a pillar of happiness, and anticipation is an important part of that pleasure. Try to involve friends or family, as well; research shows that people enjoy almost all activities more when they’re with other people than when they’re alone.
*William Arruda also interviewed Ms. Rubin in October 2008. Here is the link to that interview.