Personal Branding TV

Commercial Break: L’Odyssee de Cartier

Regina — Thu, 10 May 2012 18:16:24 +0000

From Issue 74 of YOUnique, the Reach Personal Branding Newsletter:

L’Odyssee de Cartier

I love this commercial because: Quality. This is an extremely expensive, extremely well done, cinema quality ad. It is three minutes long. Clearly, it took a lot of Cartier’s marketing resources to create something so beautiful – and consistent with the brand. I also like the shots of Rue de la Paix in Paris – one of the most beautiful streets in the world – and one that I passed every day walking from my apartment to my gym when I lived in Paris.

This ad and YOUR personal brand: When marketing your brand, decide if it’s better to focus a major amount of your marketing resources on one high-quality initiative rather than squander your resources among many different (potentially less impactful) activities.

State of Social Media

Regina — Mon, 07 May 2012 11:33:48 +0000

In this video Maria Duron talks about some current issues with social media:

Facebook Real Time Insights

Instagram

Pinterest Now #3

Google+ Like Timeline

The Fancy Gains

Have questions? Make sure to post them below!

Bio:
Maria Elena Duron is managing editor of the Personal Branding Blog and CEO (chief engagement officer) of buzz2bucks – a word of mouth marketing firm. She helps create connection, credibility, community and cha-ching through mobile marketing and social commerce around your brand, and she is co-founder of #brandchat – a weekly Twitter chat focused on every aspect of branding.

5 Tips for Your Personal Brand to Blossom!

Regina — Tue, 24 Apr 2012 20:03:22 +0000

Spring time in Japan means one thing – cherry blossoms. The cherry blossom is a unique tree in Japan and for one week it is extraordinary with its explosion of pink blossoms. But these blossoms disappear quickly and the tree becomes ordinary, like every other tree. Unlike the cherry blossom, your personal brand needs to blossom and stay in full bloom. In this video, I share 5 tips to make sure your personal brand blossoms and stays in full bloom!

You can read the corresponding blog post on The Personal Branding Blog: 5 Tips for Your Personal Brand to Blossom!

BIO: Peter Sterlacci, Founder of BEYB – Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.

Deb Dib and William Arruda Interview – Reach Personal Branding Interview Series

reachproducer — Sun, 15 Apr 2012 23:38:06 +0000

Click on the microphone to download the interview >>>

3D Personal Branding: Your GPS for Executive Success

The world is experiencing an increasingly volatile marketplace forcing significant change for both employees and employers. What could possibly offer both executives and those they lead the sense of stability, empowerment, value-creation, and recognition in this environment?

Personal Branding.

Most executives and employers who are serious about building their careers, have accepted this truth but they may find themselves struggling with how to live the power of their personal brand. They need a relevant, actionable, fun and fast career success guide that teaches them how to live their brand.

Look no further…your troubles have been solved!

Ditch. Dare. Do! is the quick-start guide and deep-dive instruction manual every executive and employer needs to leverage the power of personal branding. Deliberately bold and brief, Ditch. Dare. Do! is a series of powerful stand-alone two-page vignettes that create a comprehensive roadmap for career success and fulfillment in the new and exciting world of work.

Usually William Arruda, founder of Reach Personal Branding, is the one asking all the tough questions. But this interview will be a bit different. The Reach Personal Branding Interview taking place Thursday, April 19, 2012 at noon EST, William will be the one answering the questions! He and Deb Dib, co-authors of Ditch. Dare. Do! will share with us some personal branding secrets from their soon to be released book: Ditch. Dare. Do! Personal Branding GPS for 3-D Executive Success.

In this interview, which will be recorded, you will learn:

How adopting a “Ditch. Dare. Do!” mindset drives 3-D executive success.
Why continuous mind-shifting is so necessary for career success today—and how 3-D branding can help.
Why “Ditches, Dares, and Dos!” are career propulsion for all executives—from innovation leaders to risk-averse traditionalists.
Strategies even the busiest executives can use to create and execute a 3-D brand plan as their personal GPS for executive success.
Why 3-D branding is good business for companies and teams.
How coaches can use these concepts to help their clients increase success.

BIO: Deb Dib

Deb Dib, often called the career industry’s Resident Trend-spotter and Chief Innovation Officer, is an unabashedly ‘disruptive’ and passionate personal branding and career communications expert.

A Reach Certified Personal Branding Strategists since 2004, Deb pairs proven Reach methodology with her innovative ‘bold, brief, and branded’ career-comm to help colleagues and clients answer today’s mantra: ‘So what? Make me care! Do it fast!’

Deb is the co-author (with William Arruda) of Ditch. Dare. Do! 3D Branding for Executives, the first recipient of the Dick Bolles/Career Management Alliance Parachute Award, and winner of Career Directors International’s Career Innovation award (for co-authoring The Twitter Job Search Guide). She is the co-creator (with Susan Whitcomb) of The Academies’ Get Clear. Get Found. Get Hired! Coach program (The G3) and Why-Buy-ROI™ branding. She is the founder of C-Suite Career Catalysts, a consortium of top career pros focusing on C-level careers and issues.

Deb holds nine certifications and is featured in 30+ career books. Her advice has appeared in articles in The Washington Post, The New York Times, The Wall Street Journal, The Daily News, Newsday, Forbes.com, Money.com, and BusinessWeek.com among others.

BIO: William Arruda

Dubbed the Personal Branding Guru by Entrepreneur magazine, William Arruda is the founder and President of Reach, the world’s leading personal branding consultancy with representatives in 30 countries. He is credited with turning the concept of personal branding into a global industry. One of the most sought-after speakers on career management and executive success, he has delivered hundreds of keynotes to audiences of five to five thousand throughout the Americas, Europe, Asia and Africa. His corporate clients include Adobe, BP, British Telecom, IBM, L’Oreal, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels.

His private clients include some of the world’s most influential leaders. As a thought-leader, William is a spokesperson on personal branding and social media. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he has been featured in countless publications, including Forbes, Strategies (France), Time Magazine, Veja (Brazil), the Wall Street Journal and the New York Times. William is the author of the bestselling book, Career Distinction, and the upcoming book, Ditch. Dare. Do! He has lived in Boston, London and Paris and now calls New York City home.

Audio File Now Available: DOWNLOAD INTERVIEW NOW

If you would like to sponsor an upcoming Reach Interview, please send an email to advertising@reachcc.com.

Facebook’s Timeline for Business Do’s and Don’ts

Regina — Mon, 09 Apr 2012 08:50:39 +0000

In this video Maria Duron explains the do’s and don’ts for Facebook’s Timeline format.

She’ll talk go over and explain the rules for Timeline cover photos:

No calls to action
No contact information
No “like” this
No use of the word sale

Make sure to post any questions you might have in the comment section.

Commercial Break: Volkswagen South Africa Memories

Regina — Mon, 09 Apr 2012 01:40:17 +0000

From Issue 72 of YOUnique, the Reach Personal Branding Newsletter:

Volkswagen South Africa Memories

I love this ad because: VW is taking one of their most iconic and differentiated offerings and reminding us that they were behind it. The ad tells us to think ‘innovation’ when we think VW because they have been an innovative car company.

This ad and your personal brand: How can you remind your target audience of some of your accomplishments from the past and connect those accomplishments to the value you will deliver today and in the future?

Pinterest Pinpoints: Working Smartly in Pinterest

Regina — Tue, 20 Mar 2012 08:28:27 +0000

Here are some tips from Maria Duron on how to work smart when you’re using Pinterest.

Don’t link with your Facebook and Twitter account
Set your email notifications
Re-pin
Focus on your goals

Peter Sterlacci’s Personal Branding Mission

Regina — Wed, 14 Mar 2012 08:01:27 +0000

This is a video that Peter made based on a talk that he did for some students in Japan.

In it he talks about why he does what he does! Watch to learn about the cultural shift he is pioneering in Japan!

Commercial Break: IKEA: Play Fight

Regina — Thu, 08 Mar 2012 17:37:42 +0000

From Issue 70 of YOUnique, the Reach Personal Branding Newsletter:

IKEA: Play Fight

I love this ad because: We can all relate to play fighting and through this common experience, they showcase so many of IKEA’s products without making it a blatant sales pitch. I also love the tagline: Happy Inside.

This ad and your personal brand: If you have multiple offerings, how can you connect them to tell a compelling story and showcase more than one product at a time? How can you get your target audience to understand all the dimensions of your brand?