Personal Branding TV

Personal Branding With a Spin – Become Your Brand – Gears 7 & 8

Regina — Sun, 29 Jan 2012 23:56:06 +0000

This is the fourth video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value.

In this video we cover Gear 7: your brand story, and Gear 8: your branded resume & cover letter.

BIO: Peter Sterlacci, Founder of BEYB – Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.

Personal Branding Interview with William Arruda renowned author and speaker

Regina — Wed, 25 Jan 2012 04:38:32 +0000

This video interview by Zoe Sands, Head of Digital Marketing at Juniper Networks, with William Arruda was taken at the Juniper Networks Global Partner Conference on January 18, 2012.

The interview covers the basics of personal branding and provides hints and tips on tuning your own personal branding and dealing with any digital dirt associated with your name and individual brand. The video is about 10 minutes in length, but well worth taking the time to listen.

If you are interested in developing your personal brand then why not check out William’s book “Career Distinction“, an easy to read book that offers all the tools you need to make your personal brand a success.

Personal Branding With a Spin – Become Your Brand – Gears 5 & 6

Regina — Thu, 19 Jan 2012 07:30:45 +0000

This is the third video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value.

In this video Peter covers Gear 5: your competitors / peers and Gear 6: your personal brand statement.

Commercial Break: Toyota Rav 4 …

Regina — Thu, 12 Jan 2012 12:07:08 +0000

From Issue 65 of YOUnique, the Reach Personal Branding Newsletter:

Toyota Rav 4 Some Things in Life Can Wait

I love this commercial because: I actually love the casting. I think the main character is the perfect mother – wishing for grandchildren; and love the way it is filmed flashing back and forth between the two scenes.

This ad and YOUR personal brand: If your brand community sees your value in one way, how can you show them your versatility? Letting them know ALL the value you can bring to an engagement.

Leaders Know How to Build Relationships

Regina — Mon, 09 Jan 2012 06:52:18 +0000

Valerie Sokolosky Speaking at the Women in Transportation Summit about Leadership Presence, and Personal Branding. In this video she talks about leaders knowing how to build relationships.

Bio: Valerie Sokolosky founded Valerie & Company in 1981, an international leadership development consulting firm focusing on people skills. Her executive coaching and training in Fortune 500 companies has motivated their employees which has resulted in significant profits for these organizations.

Fawn Germer Interview – Reach Personal Branding Interview Series

reachproducer — Wed, 04 Jan 2012 16:30:22 +0000

Click on the microphone to download the interview >>>

Hard Won Wisdom

This Reach Interview is sponsored by Stress Coach U. Learn to teach your clients effective stress reduction techniques while earning 5 ICF CCEs. This 5-session tele course starts February 1, so register now for the few remaining spaces: www.stresscoachu.com.

We are delighted to start 2012 by hosting one of our nation’s most sought after inspirational speakers, Fawn Germer. Fawn’s recent book, Hard Won Wisdom, was declared by Oprah Winfrey to be “very inspiring.” And considering all the extraordinary stories Oprah has reported, if she finds the book inspiring, you will too. The book is the result of over 50 interviews with some of the world’s most success female leaders. It includes stories from businesswomen and politicians, athletes and scientists, and activists and actresses. Gentlemen, don’t exclude yourself from the event just yet. The leadership lessons are universal. Although the stories originate from successful women, the concepts can still apply to male leadership roles too.

Four-time Pulitzer-nominated journalist, Fawn Germer, is our distinguished guest for the January 12, 2012 Reach Personal Branding Interview at noon EST. Fawn will discuss her new book, Hard Won Wisdom, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

How risk-taking will separate you from your peers
How to expand your influence and authority instead of waiting to be given power and position
To define yourself with viability and relevance
To put your self-esteem and insecurity in check and believe in your ability to achieve your own personal greatness
How to thrive in your discomfort zone
How to balance your work and life while reducing stress

BIO: Fawn Germer

Fawn Germer will reach into your heart to inspire you to perform at a level you never dreamed possible. She is the best-selling author of seven books, including the Oprah book, Hard Won Wisdom. She is a four-time, Pulitzer-nominated journalist who went on to interview the strongest leaders of our times. Fawn speaks globally on leadership and, in recent months has headlined in China, Spain, United Arab Emirates and India. She was a speaker at the Harvard Business School’s leadership conference and has keynoted for Coca Cola, Ford Motor Company, Cisco, Boeing, Kraft, PepsiCo, ConAgra, Unilever, Novartis, Microsoft and many, many other companies and organizations.

Audio File Now Available: DOWNLOAD INTERVIEW NOW

The January 2012 Reach Personal Branding Interview is Sponsored By: Stress Coach U

Learn to teach your clients effective stress reduction techniques, earn 5 ICF CCEs, and distinguish your practice in 2012 with a valuable and sought-after service.

This 5-session tele course starts February 1, so register now for the few remaining spaces: www.stresscoachu.com.

If you would like to sponsor an upcoming Reach Interview, please send an email to advertising@reachcc.com.

Personal Branding: Crowd Sourcing for People

Regina — Tue, 03 Jan 2012 08:13:13 +0000

When someone Googles you, they evaluate the results based on five measures: Volume, Relevance, Purity, Diversity and Validation. Validation is an extremely important measure because it adds credibility. Validation is all about having others speak for you.

Watch Personal Branding Guru, William Arruda, explain why external feedback is critical to your brand and learn about the tools available to help enhance your online personal branding with external validation

Personal Branding With a Spin – Become Your Brand – Gears 3 & 4

Regina — Wed, 28 Dec 2011 19:25:59 +0000

This is the second video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value!

In this video Peter Sterlacci covers Gear 3, your values and passions, and Gear 4, your target audience / niche.

You’ve Always Had A Personal Brand

Regina — Fri, 23 Dec 2011 08:29:07 +0000

Maria Duron gives you tips for using social media to promote your personal brand.

Bio:
Maria Elena Duron is managing editor of the Personal Branding Blog and CEO (chief engagement officer) of buzz2bucks – a word of mouth marketing firm. She helps create connection, credibility, community and cha-ching through mobile marketing and social commerce around your brand, and she is co-founder of #brandchat – a weekly Twitter chat focused on every aspect of branding.