Career Distinction: Express Your Essence in a Sentence from William Arruda on Vimeo.
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When you can describe yourself in one sentence you can use that at networking meetings and to help you stay on-brand.
3 Responses to “Career Distinction – Express Your Essence in a Sentence”
Be sure to inject in that sentence some of the emotions that you want to stir in the people you are trying to influence, your target audience. Emotions that people associate with you are your true differentiators. Just my toonies worth.
Great point William. It’s so simple, SO effective, and most often so difficult to do. Chapter 7 in Career Distincion is a great help to flesh this out for individuals.
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