Exclusive Reach Personal Branding Interview: Ditch. Dare. Do! Book Launch

Get ready to Ditch, Dare and Do!

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Ditch. Dare. Do! is the quick-start guide and deep-dive instruction manual every executive and employer needs to leverage the power of personal branding—increasingly recognized as a must-have skill in every executive and employer tool kit.

Launch Day Special Offer – What you need to know!

Special guest host Susan Whitcomb, Founder & President of The Academies, will discuss Ditch. Dare. Do! with authors Deb Dib and William Arruda as they offer an behind scenes look into what it was like publishing their new book. An extended Q&A session will be held for audience members so get ready to tweet and email! Deb and William will explore many of the concepts they offer in Ditch. Dare. Do! and will have several surprise giveaways and chances to win a copy of the book. Tweet, Share, Email using #DitchDareDo for your chance to win.

Special Host: Susan Whitcomb

susan whitcombSusan Whitcomb is a leading authority on career coach certification training for entrepreneurial coaches, university career services professionals, and outplacement professionals.   She is a frequent source for the media on career topics, quoted in the Wall Street Journal, The New York Times, US News & World Report, and numerous national publications.



BIO: Deb Dib

Deb DibDeb Dib, often called the career industry’s Resident Trend-spotter and Chief Innovation Officer, is an unabashedly ‘disruptive’ and passionate personal branding and career communications expert.
A Reach Certified Personal Branding Strategists since 2004, Deb pairs proven Reach methodology with her innovative ‘bold, brief, and branded’ career-comm to help colleagues and clients answer today’s mantra: ‘So what? Make me care! Do it fast!’
Deb is the co-author (with William Arruda) of Ditch. Dare. Do! 3D Branding for Executives, the first recipient of the Dick Bolles/Career Management Alliance Parachute Award, and winner of Career Directors International’s Career Innovation award (for co-authoring The Twitter Job Search Guide). She is the co-creator (with Susan Whitcomb) of The Academies’ Get Clear. Get Found. Get Hired! Coach program (The G3) and Why-Buy-ROI™ branding. She is the founder of C-Suite Career Catalysts, a consortium of top career pros focusing on C-level careers and issues.
Deb holds nine certifications and is featured in 30+ career books. Her advice has appeared in articles in The Washington Post, The New York Times, The Wall Street Journal, The Daily News, Newsday, Forbes.com, Money.com, and BusinessWeek.com among others.

BIO: William Arruda

williamarrudaspeakingDubbed the Personal Branding Guru by Entrepreneur magazine, William Arruda is the founder and President of Reach, the world’s leading personal branding consultancy with representatives in 30 countries. He is credited with turning the concept of personal branding into a global industry. One of the most sought-after speakers on career management and executive success, he has delivered hundreds of keynotes to audiences of five to five thousand throughout the Americas, Europe, Asia and Africa. His corporate clients include Adobe, BP, British Telecom, IBM, L’Oreal, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels.
His private clients include some of the world’s most influential leaders. As a thought-leader, William is a spokesperson on personal branding and social media. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he has been featured in countless publications, including Forbes, Strategies (France), Time Magazine, Veja (Brazil), the Wall Street Journal and the New York Times. William is the author of the bestselling book, Career Distinction, and the upcoming book, Ditch. Dare. Do! He has lived in Boston, London and Paris and now calls New York City home.


Ditch. Dare. Do! Website: www.ditchdaredo.com
William’s Website: www.williamarruda.com

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