Four Four-Letter Words that Begin with 'F' from William Arruda on Vimeo.

Personal Branding – Eliminate the ‘F-Word’

The ugliest four letter word that begins with ‘F’ may not be the one you are thinking about. Actually, there are four four-letter words that you need to remove from your vocabulary so you can build you personal brand and expand your success.

5 Responses to “Personal Branding – Eliminate the ‘F-Word’”

  1. Fear, fail, fake and fine. I believe these life-limiting words keep us from realizing the magnificence and potential that we all embody. Your suggested substitute words offer an uplifting and refreshing framework for shifting our perception of ourselves. Just as important, it will shift how others perceive us. A simple reframe like this can not only energize our brands, but also it will allow us to live from a place of authenticity. Re-languaging our lives is important to our overall success and happiness.

  2. Jay says:

    Very clever and a bit provocative as well. Your creativity makes this a fun way to learn. We can all benefit from this advice. I think we all focus a little too much on our weaknesses. Thanks for the reminder.Keep the advice coming!

  3. Kelly Welch says:

    Awesome William…A little of this sage advice used each day will keep the ‘life blahs’ away! Thank you for making such a memorable mental keepsake for everyone.

  4. Love this! You are so right, we have to shift not only the way we view ourselves & our brand but how others perceive us & our brand out there in the world.
    Thanks!
    Becca

  5. I love the vocabulary. It’s important to keep our language straight and alive. The two common denominators of failing civilizations are not caring about language and religious fervor. In this case, these four replacement words keep us from crumbling and allow us to build our own “world” through our brand.