I love this commercial because: It taps into a feeling that is shared by a segment of the population. If you have ever stood behind someone who is making their first visit to a Starbucks, you have seen how intimidated they feel. Grande, triple, nonfat, caramel macchiato. There are lots of decisions to make when ordering a Starbucks coffee – and for some, it’s an unpleasant experience. Dunkin Donuts understands (and exploits) this.
This ad and YOUR personal brand: Determine who really connects with your personal brand. What’s behind the closest connections you have? How can you leverage those things that make you compelling to your target audience?
The Personal Branding Newsletter
Too funny. Being a huge Starbucks fan I loved this. Here in Canada they even produced a booklet how to order your Starbucks!
Dunkin Donuts has underlined their brand very well and it’s a great example of knowing who your target audience is and sticking to it.
Tim Hortons a Candadian coffee house icon (now in New York City!!) is doing a very similar thing currently with their tv advertising. Right now it has Sidney Crosby the star NHL player talking about how great it is to wake up every day and doing what you love (he is saying it now and then it flashes back to when he said the same thing as a very young teenager) – Tim’s has done a great job of tying Canadians love of hockey with their coffee and they do this at all levels even supporting Tiny Tims hockey for 4 year old’s.
And they have tied it to just more than hockey – it’s a tradition, just like Tim Hortons coffee is at the rink on a Sunday morning.
Check the ad out on You Tube
http://www.youtube.com/watch?v=CSlMIuOEenE
Just my toonies worth!