I love this commercial because: Dove’s message is that you are perfect the way you are – and they are spreading this message among young girls and older women – many who struggle with self-esteem issues. The advertising, their products and how they operate are all connected to their commitment to this specific area of social responsibility.
This ad and YOUR personal brand: What are you doing to make the world a better place or to use what makes you great to support others? Just as companies have a commitment to social responsibility so too should every personal brand. How can you connect what you are passionate about with what you offer your employer or clients? In the world of personal branding, we call it personal social responsibility (PSR). What’s your cause? How do you connect what you’re about with how you give back?
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A good example of one of the few companies who are delivering in a meaningful way their commitment to what they stand for. Dove have been consistent with this messaging for a while now and spend a lot of their marketing dollars supporting this. Good for them. Just my toonies worth.