Commercial Break – Target: Hello – Goodbuy

From Issue 33 of YOUnique, the Reach Personal Branding Newsletter:

I love this commercial because: I love every Target ad. They are always on-brand – demonstrating their creativity and touting their value. They are consistent. I love the play on words with the Beatles’ song and the simplicity of the message.

This ad and YOUR personal brand: Be consistent. Communicate your message clearly and frequently. When it is crystal clear, those around you will be able to communicate it on your behalf.

Share

One Response to “Commercial Break – Target: Hello – Goodbuy”

  1. Paul Copcutt - Square Peg says:
    July 16, 2010 at 1:04 pm

    We do not have Target up here in Canada, but when Canadians go shopping south of the border they are certainly a destination because the perception up here is Wal Mart pricing with better quality = good value.
    Just my toonies worth.