From Issue 37 of YOUnique, the Reach Personal Branding Newsletter:

IKEA: Get Organized

I love this commercial because:
IKEA has always been irreverent in its advertising (there are other ads in this series that are much more provocative). This ad bolsters IKEA’s brand attribute of irreverent while reminding the viewer that they have literally everything you need to be organized. I also like the message that being organized does not mean you are boring!

This ad and YOUR personal brand:
Do your communications bolster your most differentiating brand attributes? Does what you say and how you say it express your unique brand?