From Issue 38 of YOUnique, the Reach Personal Branding Newsletter:

HP: Picturebook

I love this commercial because: This ad reminds us that HP has the total solution for digital photography, but that’s not why I like it. This ad is extremely impactful. They use technology in such a creative way to deliver the message. Every time I see it, I think, “How did they do that?”

This ad and YOUR personal brand: It is much more valuable to develop one thing that expresses your brand in an interesting and unexpected way than to have your message lost in the clutter of other mediocre communications. Focus on making an impact.