HoneyMaid – This is Wholesome
I love this commercial because: Branding is about taking a stand knowing not everyone is going to agree with you. Strong brands often repel as well as attract. The other thing I love about this ad is that Nabisco knew that there could be controversy and was prepared. They followed up – after some negative feedback on Twitter – with this YouTube video that has been seen by over 3Million people.
Talk about maximizing value from one marketing campaign!
This ad and YOUR personal brand: Be willing to take a stand and express your point of view when you feel strongly about something. Strong brands are not wishy-washy – they don’t spend all their time trying to please everyone.