I love this commercial because: I can relate. If you travel for business, you can certainly relate as well. This commercial clearly highlights the benefits of Cisco Telepresence and does so with emotion. It’s a great way to communicate product benefits without being boring or trite.
This ad and YOUR personal brand: Know the greatest benefit you offer your employer or clients. Then think about the best way to build emotion around it.
The Personal Branding Newsletter
This is just one more great example to show creative ways to express a brand. Granted, it is commercial, but we can all derive ideas for our own personal branding. Think innovation. Never by boring!
Valerie Sokolosky
A great reminder as to how small the world is now with technology making it possible to communicate one to many – be it personal brand or corporate.